Many entrepreneurs have work experience but lack management skills in leadership, decision-making, cash handling, planning, coordinating, communication, marketing, promotion, and selling.
Enthusiasm and hard work are insufficient for success; management skills are crucial.
Entrepreneurs may learn management skills quickly, but it's risky. Gaining experience beforehand or seeking advice from specialist organizations is recommended.
Employing experienced managers can be expensive for new businesses.
Local Businesses:
Operate in small, defined areas; owners don't aim for national expansion.
Examples: small building firms, single-branch shops.
National Businesses:
Have branches across a country but don't operate internationally.
Examples: large car-retailing firms, national banks.
International Businesses:
Sell products in multiple countries via foreign agents or online.
Multinational Businesses:
Operate in multiple countries with established bases for production or sales.
Multinational Business (Key Term): A business with headquarters in one country and operations in other countries.
Enthusiasm and creativity are vital for new business ideas.
Intrapreneur (Key Term): An employee who takes responsibility for turning an idea into a profitable venture.
New ventures can be based on:
Innovative product ideas.
New ways of offering a service.
New locations for existing businesses.
Role of the Entrepreneur:
Have a new business idea.
Create a business plan.
Invest personal savings.
Manage the business.
Accept risks of failure.
Innovation:
Identify and fill market gaps.
Attract customers innovatively.
Promote business distinctively.
Commitment and Self-Motivation:
Willingness to work hard with energy and focus, and ambition to succeed.
Multi-Skilled:
Ability to handle various tasks: production, promotion, sales, and accounting.
Good interpersonal and technical skills, and adept at handling money.
Leadership Skills:
Lead by example and motivate workers.
Self-Confidence and Resilience:
Ability to recover from setbacks.
Risk-Taking:
Willing to take risks and invest savings.
Key Concept Link: Innovation is essential for new enterprise success. Offering identical goods/services may not lead to great success.
Lack of Business Opportunity:
Identifying opportunities is crucial.
Ideas come from skills, hobbies, experience, conferences, and market research.
Industries for new enterprises:
Fishing, market gardening, craft work, building trades, hairdressing, computer repairs, cafes, and childminding.
Obtaining Sufficient Capital (Finance):
Lack of finance is a major difficulty.
Reasons: insufficient savings, lack of knowledge of support/grants, no trading record, poor business plan.
Cost of Good Locations:
Limited finance means avoiding expensive locations.
Operating from home is common but has drawbacks: market access, status, family tensions, work-life separation.
Consumer service businesses need strategic locations for customer access.
Competition:
New businesses face competition from established ones.
Entrepreneurs must offer unique products or better service.
Lack of Customer Base:
Establish a customer base quickly.
Good customer service is essential for repeat purchases.
Business Risk and Uncertainty:
Business decisions involve risk (e.g., failure rate of clothing retailers).
Business planning reduces risk by learning from failures.
Business uncertainty cannot be foreseen or measured (e.g., COVID-19).
Governments encourage entrepreneurship for economic benefits.
Employment Creation: new businesses employ not only the entrepreneurs but also other people, which decreases national unemployment.
Economic Growth: increased output from start-ups increases the gross domestic product, leading to higher living standards.
Business Survival and Growth: some businesses, especially in tourism, do well which balances out the decline of other businesses.
Innovation and Technological Change: creativity adds dynamism and competitiveness to the economy.
Exports: expansion to export markets increases a nation's export value and international competitiveness.
Personal Development: managing a successful business aids in skill development.
Entrepreneur Key Term: An individual with a new business idea who starts it, takes risks, and benefits from rewards.
Business activity aims to satisfy people’s needs using resources.
Businesses add value to resources to meet needs.
Businesses use resources to meet customer needs by providing products or services.
Business activity adds value to resources, making them more desirable.
Without business activity, self-sufficiency would be the only option.
Businesses use scarce resources to improve living standards.
Businesses identify customer needs.
They purchase resources for production.
They produce goods and services to satisfy needs, usually for profit
Value added is not the same as profit, as other costs need to be paid for.
Increase in profits results from adding value, without increasing cost.
Examples of adding value include:
Jewellery Shop: shop display, fittings, well-dressed shop assistants, pretty packaging that might allow for an increase in jewellery prices.
Sweet manufacturer: advertising campaigns, easily recognized brand identity, attractive packaging that might allow for an increase in sweets prices.
Branding (Key Term): Differentiating a product by developing a symbol, name, image, or trademark.
Wealth and scarcity coexist.
Insufficient goods to satisfy all needs and wants.
Economic problem: shortage of products and limited resources.
Economic activity aims to fulfill as many wants as possible.
Shortages force choices, prioritizing greatest benefit.
All economic decision-makers (consumers, governments, businesses) must make choices.
Choosing one item means giving up others.
Opportunity cost: The next most desired option that is given up.
Consumers, businesses, and governments face opportunity costs.
New businesses are risky due to constant change.
Dynamic Business Environment (Key Concept Link): A major cause of change within businesses.
Risk of changes such as new competitors, legal changes, economic changes, technological changes.
Poor record-keeping contributes to business failure.
Businesses thrive by:
Good understanding of customer needs.
Efficient management of operations.
Flexible decision-making.
Appropriate and sufficient finances.
Reasons for business failure include:
Lack of cash (working capital).
Poor record keeping.
Poor management Skills.
Businesses often fail due to lack of cash.
Finance is needed for day-to-day cash flow, holding inventories, and giving trade credit to customers.
Cash flow problems can be reduced by:
Making a cash flow forecast & keep it up to date.
Assess cash needs.
Inject capital into the business.
Establish good relations with the bank.
Effective credit control.
Achievement of wider goals (other successes): personal satisfaction and can aid to further successful new enterprises that also boost the economy.
Social cohesion: By creating jobs and opportunities and by setting a good example, entrepreneurship can help to achieve social cohesion.
Aims to allow people to take risks and show initiative just as entrepreneurs do - even when the business is established.
Large companies must be innovative and keep up with technology
Intrapreneurship: Encouraging risk-taking and enterprise by employees within a business to help create and develop new opportunities.
Intrapreneur: people who have the same qualities as entrepreneurs
Differences between entrepreneurs and intrapreneurs:
entrepreneurs start up a new business while intrapreneurs come up with an innovative product or project within a business.
Entrepreneurs take the risk while the business takes the risk for intrapreneurs.
rewards for entrepreneurs are to themselves while the rewards for intrapreneurs are to the business.
Inject creativity and innovation into the business.
Develop new ways of doing business.
Innovation in solving problems.
Driving innovation and change
Creates a competitive advantage.
Encourages original thinkers and innovators to stay
Bankers, venture capitalists, and potential shareholders need evidence of planning before investing.
Business Plan (Key Term): Written document describing a business, its objectives, strategies, market, and financial forecasts.
Main Elements:
Executive summary: overview of the business and strategies.
Description of the business opportunity: details of skills, experience, product, and target market.
Marketing and sales strategy: reasons customers will buy and how the business will sell.
Management team and personnel: details of skills, experience, and recruitment plans.
Operations: premises, production facilities, IT systems.
Financial forecasts: projections of sales, profit, and cash flow.
Most important when setting up a new business.
Main purpose is to obtain finance for start-up.
Provides evidence to investors and lenders.
Also, forces the owner to think seriously about the proposal and gives them a clear plan of action.
Does not guarantee success.
Can create a false sense of certainty.
Must be detailed and supported by evidence (e.g., market research).
Plan might lead entrepreneurs to be inflexible. If the dynamic business world throws up new opportunities that are not in the plan, these could be rejected
Consumer: individual who purchases goods/services for personal use.
Consumer Goods: physical goods sold to consumers (durable and non-durable).
Consumer Services: non-tangible products sold to consumers.
Factors of Production: resources needed by businesses (Land, Labour, Capital, Enterprise).
Capital Goods: physical goods used to aid production.
Enterprise: initiative to take the risk to set up a business.
Adding Value: increasing the difference between bought-in inputs and the selling price.
Added Value: the difference between the cost of purchasing inputs and the selling price.