Chapter 10: Graphic Design

Symbols

• represent ideas through a widely understood system of meaning

• Logos are symbols that represent institutions and corporate entities

  • Logos, typography, colors, and layout are part of brand identity

• Typography is concerned with the shape and placement of letters for visual effects and clear
  communication

  • Designers use layout to make their typography legible

Designers combine text and image to communicate their messages

Designers rely on Gestalt principles and the golden section

Designers use data visualization to communicate complex numerical data in visual form

Digital data visualization can be interactive to show numerical data's change over time

Designers are interested in how human users experience their works.

Illustration

• art that translates text into images

• may have commercial purposes, but artists can develop a unique style

• EX: manga,

Graphic Design

• a part of stylistic movements in art

• Artists have presented graphic design and its messages as their subject matter

EX: