Bones and Burgers Event Program Documentation
Bones and Burgers Event Program
Definition: Bones and Burgers is a mobile lab event at a teaching institution with a fun atmosphere, typically involving residents, fellows, attending surgeons, and sales representatives. These events often include a food truck and music to create a relaxed environment.
The name "Bones and Burgers" was created by Ed, targeting teaching institutions.
Clarifying Bones and Burgers
Initial Question: Is Bones and Burgers a one-time initiative or a series of events with a calendar for each region?
Clarification: The Rothman Institute event was named Bones and Burgers, but it functions as a regional lab. Scheduling requires filling out the regional lab request form.
Process: The process mirrors that of an anchor event. Currently, there's no specific calendar, and events are initiated based on the regional manager's budget.
Event Initiation and Requirements
Initiation: Events can be initiated by the rep but require approval from the RBD (Regional Business Director).
Template: There isn't a fixed template for Bones and Burgers events, but ideally includes a food truck and mobile lab, targeting fellows and late-year residents.
Components of Bones and Burgers
Ideal Scenario: Food truck plus mobile lab are ideal for Bones and Burgers events.
Food Truck Flexibility:* While a food truck is preferred, flexibility is possible depending on availability and budget.
Coordination and Planning
Coordination Concerns: There are concerns about the coordination of mobile labs and syncing with relevant parties (e.g., Alex).
Planned Schedule: A more structured schedule is desired, especially if Bones and Burgers is an ongoing initiative.
Budget and Approval: Events are contingent on budget availability and RVD (Regional Vice President) approval.
Timeline Consideration: For events involving a speaker or consultant, a three-month lead time is recommended. For events involving just a mobile lab and food truck, a six-week lead time is sufficient.
Internal Communication and Processes
Regional Lab Request Form: Always start by ensuring the regional lab request form is completed.
Official Request: Avoid relying on informal messaging; use the request form for official event planning. This form should include details such as food truck, mobile lab, and speaker preferences.
Addressing Communication Gaps
Communication Issues: There have been instances where team members are looped into advanced-stage AMPLET or anchor meetings without prior involvement.
Consistent Communication: It’s important to communicate that Bones and Burgers follows the standard regional lab process to RVDs to avoid planning conflicts.
Event Types and Examples
Comparison to Past Events: Similarity to past dinner talks with a mobile lab parked outside (e.g., Kennedy in Kansas City with Dr. Mitch Nick).
Mobile Lab Focus: Some events are more geared towards the mobile lab experience (e.g., residency program event in Kansas City with Dieffenbach).
Marketing Perspective: Ed envisions Bones and Burgers as a branded regional lab event, similar to numerous regional labs at residency programs.
Anchor Meetings vs. Bones and Burgers
Anchor Meeting Definition: Dinner plus mobile lab with a KOL (Key Opinion Leader) presenting, often aimed at practicing physicians but can also target residency programs.
Flexibility in Target Audiences: There’s flexibility in target audiences for Anchor and Bones and Burgers events.
Venue Differences: Anchor meetings are typically at restaurants, while Bones and Burgers feature food trucks; however, this is not a strict rule.
Addressing Nomenclature and Branding
Inquiry on Event Names: Questioning the purpose and significance of different event names (Anchor, Amplify, Bones and Burgers) and their clarity for internal and external communication.
Need for Clear Definitions: Request for clearer distinctions between event types to guide sales teams and RVDs effectively.
Internal vs. External Terminology: These names are primarily for internal use to better understand events, not necessarily for communicating with surgeons.
Template and Automation
Template for Regional Events: Developing a template for all regional events to streamline save-the-dates and invitations, similar to automated mobile lab invites.
Anchor Meeting Details
Anchor Meeting Definition: Dinner plus mobile lab with a KOL, aligning with internal definitions.
Executive Leadership Meetings: The term "anchor meeting" is also used for executive leadership gatherings at the corporate office.
Amplify Events
Amplify Definition: Meetings involving mobile labs and specific targets identified by marketing and sales based on AMP-related products.
Targeted Products: Focus on five key products for 2025 as per the annual marketing plan.
Criteria: An Amplify meeting occurs when a target from the list attends the mobile lab event and is tracked on the back end.
Event Combinations and Flexibility
Multiple Classifications: Events can fall into multiple categories simultaneously.
Regional Event Focus: Emphasis on considering all events as regional events, managing them accordingly with flexible requirements.
Save-the-Dates and Invitations
Anchor Meeting Invitations: Typically framed as a dinner symposium with a specific topic and speaker.
Rothman Fellows Meeting: The Rothman event was framed as a fellows meeting, highlighting the need for consistent event naming.
Event Naming Conventions
Naming Process: Events are typically named based on the audience (e.g., Rothman fellows meeting), focus (e.g., ankle trauma solutions), and consultant or group involved.
Internal Categorization: Internal categorization aligns with marketing initiatives.
Feedback on Confusing Terminology:* Feedback indicates RVDs and sales reps are using marketing names for the event
Proposed Improvements
Feedback on Confusing Terminology: Feedback indicates RVDs and sales reps are using marketing names for the event
Request from the Field: The sales field are referring to their regional events as these different marketing names and need help understanding the difference between them.
Title Input on Request Form: Allowing event organizers to title their events on the regional request form.
Dropdown Menu: Adding a dropdown menu on the request form to categorize events as traditional Amplify, Anchor, or Bones and Burgers events for tracking purposes.
Consistency and Communication
Alignment on Terminology: Need for internal alignment on terminology to ensure consistent communication.
Tracking Purposes: Need to streamline tracking and organization from start to finish with fewer differences in the language, allowing all to be on the same page across the board.
Consensus on Regional Events: Agreement that all events are regional events, funded from the regional budget.
Key Takeaways and Action Items
Internal vs. External Messaging: Tailor messaging based on the audience, using customer-focused language (dinner terminology, seminars) for external communications and internal terms for internal tracking and planning.
*Referral to Events as
CONCISE NOTES
Definition: Bones and Burgers is a mobile lab event at teaching institutions with a relaxed atmosphere, involving residents, fellows, attending surgeons, and sales representatives, often with a food truck and music.
The name "Bones and Burgers" was Ed's idea, targeting teaching institutions.
Clarifying Bones and Burgers
Regional lab; scheduling via regional lab request form, mirroring anchor event process. Initiated based on budget by the regional manager.
Event Initiation and Requirements
Reps initiate, RBD approves. Includes food truck and mobile lab, targeting fellows and late-year residents.
Components of Bones and Burgers
Ideal: food truck plus mobile lab.
Food Truck Flexibility: Flexibility possible.
Coordination and Planning
Coordinate mobile labs, sync with parties. Structured schedule desired. Contingent on budget and RVD approval. Lead time: 3 months with speaker/consultant, 6 weeks with mobile lab/food truck only.
Internal Communication and Processes
Complete regional lab request form; include food truck, mobile lab, and speaker preferences.
Addressing Communication Gaps
Consistent communication needed to avoid conflicts; Bones and Burgers follows standard regional lab process.
Event Types and Examples
Similar to past dinner talks with mobile lab; branded regional lab event.
Anchor Meetings vs. Bones and Burgers
Anchor meetings: Dinner plus mobile lab with KOL, targeting practicing physicians or residency programs; typically at restaurants, while Bones and Burgers feature food trucks.
Addressing Nomenclature and Branding
Clearer distinctions between event types needed for sales teams and RVDs. Primarily for internal use, not for surgeons.
Template and Automation
Developing event template for save-the-dates and invites, similar to automated mobile lab invites.
Anchor Meeting Details
Anchor Meeting: Dinner plus mobile lab with a KOL.
Also used for executive leadership gatherings.
Amplify Events
Amplify: Mobile labs and targets identified by marketing/sales based on AMP-related products. Focus on key products for 2025.
Event Combinations and Flexibility
Events can have multiple classifications; emphasis on regional event management with flexible requirements.
Save-the-Dates and Invitations
Anchor Meeting Invitations: Dinner symposium with topic/speaker.
Emphasize consistent event naming.
Event Naming Conventions
Named based on audience, focus, consultant/group. Internal categorization aligns with marketing.
Feedback on Confusing Terminology: RVDs and sales reps use marketing names for events.
Proposed Improvements
Sales need help understanding event differences.
Allow event organizers to title events on request form with a dropdown menu for Amplify, Anchor, or Bones and Burgers for tracking.
Consistency and Communication
Internal alignment needed for consistent communication; streamline tracking, use same language across the board because all events are regional events
Key Takeaways and Action Items
Tailor messaging: customer-focused language (dinner terminology, seminars) externally, internal terms for internal tracking/planning.