Planning & Decision Making
PLANNING Overview
Chapter 2 focuses on the concept and significance of planning in management.
OBJECTIVES
After studying this unit, you should be able to:
Define planning and understand its primary role in management.
Explain various classifications and types of plans.
Discuss the importance of planning and the steps involved.
Analyze reasons for failure in planning and its limitations.
Identify tools used in planning.
INTRODUCTION
Definition of a Plan:
A specific documented intention comprising an objective (end) and an action statement (means).
Planning Process:
An intellectual process involving setting objectives, determining action courses, implementing plans, and evaluating outcomes.
Authors Koontz, O’Donnell & Weihrich (1980) emphasize its conscious and knowledge-driven aspects.
PLANNING and UNCERTAINTY
Purpose of Planning:
Mitigates uncertainty by creating strategic courses of action to achieve goals.
Types of Uncertainty:
State Uncertainty: Unstable environment.
Effect Uncertainty: Unpredictable impacts of environmental changes.
Response Uncertainty: Unpredictable outcomes derived from decisions.
MANAGEMENT FUNCTIONS AND PLANNING
Planning is integral in decision-making:
Establishes "what to do, how, when, and who" in task delegation.
Denominated the primary function as it informs all subsequent management functions, including:
Organizing
Staffing
Motivating
Communicating
Controlling
CLASSIFICATION OF PLANS
Types of Plans:
Standing Plans: Repeatedly used frameworks like policies, procedures, and rules.
Single Use Plans: Typically developed for specific short-term objectives, such as programs and budgets.
TYPES OF PLANS
Strategic Plans:
Outline general direction and major activities for long-term organizational goals (1 to 10 years).
Defined by Chandler (1962) as establishing long-term goals and the allocation of resources.
Tactical Plans:
Focus on how to compete effectively at divisional or departmental levels (6 months to 2 years).
Operational Plans:
Day-to-day plans created by first-line managers (up to 1 year).
Business Plans:
Market service strategies and financial requirements for operations.
MANAGERIAL PLANNING PYRAMID
Hierarchical Levels of Planning:
Top Management: Strategic planning over long horizons.
Middle Management: Intermediate planning for specific units.
Lower Management: Operational planning for everyday tasks.
ELEMENTS OF PLANNING
Purpose/Mission:
Defines organizational scope and distinguishes from competitors.
Objectives:
Serve as performance yardsticks and guide policy formulation. They should adhere to the SMART criteria (Specific, Measurable, Achievable, Relevant, Time-bound).
IMPORTANCE OF OBJECTIVES
Objectives serve crucial roles such as setting targets, measuring achievements, ensuring commitment, and motivating individuals to overcome challenges.
STRATEGIES, POLICIES, AND PROCEDURES
Strategies: Action plans addressing adverse environmental factors to meet objectives.
Policies: Guidelines supporting strategic goals.
Procedures: Detailed steps designed to handle structured problems - more specific than policies.
Rules: Fixed directives for specific situations, with no flexibility.
Programs: Comprehensive plans that encompass related activities with coordinated efforts.
Budgets: Quantitative representations of anticipated expenditures and revenues.
IMPORTANCE OF PLANNING
Essential for:
Addressing uncertainties and changes.
Focused attention on achieving objectives.
Cooperative economics.
Facilitating control mechanisms.
PLANNING PROCESS
Assess Opportunities: Understanding potential future fortuity.
Establishing Objectives: Defining expected outcomes and primary focuses.
Premising: Formulating assumptions regarding the environment of implementation.
Determining Alternatives: Narrowing down to promising action paths.
Evaluating Alternatives: Weighing pros and cons, considering factors such as ROI and risk.
Selecting a Course of Action: Finalizing the chosen plan.
Formulating Derivative Plans: Supporting plans for implementation.
Numbering Plans by Budgeting: Translating plans into budgetary figures.
FAILURES IN PLANNING
Common reasons include:
Lack of Commitment: Distraction by immediate problems.
Psychological Barriers: Confidence issues leading to risk aversion.
Undefined Objectives: Goals that are not SMARTly outlined.
Ineffective Training: Inadequate knowledge for planning.
Top Management Support: Insufficient backing leads to ineffective planning.
Lack of Clear Delegation: Ambiguous roles hinder effective planning.
Technical Issues: Lack of technical skills among managers impacting planning execution.
LIMITS TO PLANNING
Key limitations include:
High costs relative to detail.
Planning complexity driven by market demands.
Challenges of rapid change impacting reliability.
Political and regulatory constraints affecting organizational flexibility.
Capital investment decisions influencing future planning premises.