Media Information and Technology Literacy

MEDIA INFORMATION AND TECHNOLOGY LITERACY

Ms. Criselda Joy F. De Guzman, LPT, MAED

Media Literacy

  • Definition: Media literacy can be defined as the ability to use mass media either assertively or non-assertively, while maintaining a critical awareness of its techniques and effects.

  • Skills Involved:

    • Read, analyze, evaluate, and create messages across a variety of media formats, including television, print, radio, and digital platforms.

    • Decode, assess, and produce communication effectively in multiple formats.

Information Literacy

  • Definition: Information literacy refers to the ability to recognize when information is needed and efficiently locate, evaluate, use, and communicate that information across various formats.

Digital Technology Literacy

  • Definition: Digital technology literacy encompasses the use of digital technologies and networks to:

    • Locate, evaluate, use, and create information.

    • Understand and apply information sourced from diverse digital contexts, performing tasks effectively within digital environments.

    • Interpret media, manipulate digital data, and images, and evaluate, apply knowledge acquired online.

Media Information Literacy (MIL)

  • Definition: Media Information Literacy integrates various information and media sources along with literacy concepts.

  • Challenges: The major challenge lies in equipping individuals with the necessary knowledge, skills, and attitudes to navigate these domains effectively (Zaporteza et al., 2018, p. 6).

Importance of Media and Information Literacy to Democracy & Good Governance

  • Media and information literacy are fundamental for the sustainability of democracy and effective governance.

  • Role of Media:

    • Acts as a watchdog.

    • Connects the government with citizens.

    • Holds practitioners accountable to promote an informed and media-literate society.

Evolution of Media (Pre-Industrial Age - Before 1700s)

  • Human Innovations: Significant discoveries that contributed to communication and media. Examples include:

    • Cave Paintings (35,000 BC): Early forms of visual communication.

    • Clay Tablets in Mesopotamia (2400 BC): Early written records.

    • Papyrus in Egypt (2500 BC): One of the earliest forms of paper for writing.

    • Acta Diurna in Rome (130 BC): An early form of daily news.

    • Dibao in China (2nd Century): Early government reports.

    • Codex in the Mayan region (5th Century): Developments in book format.

    • Woodblock Printing Press (220 AD): Pioneering printing technology.

History of Media

  • Industrial Age Developments: Utilization of steam power and machine tools transformed manufacturing, particularly in printing. Notable innovations include:

    • London Gazette (1640): The first English newspaper.

    • Printing Press (19th century): Revolutionized the spread of information.

    • Typewriter (1800): Enhanced written communication efficiency.

    • Telephone (1876): Innovated personal and business communication.

    • Motion Picture Photography (1890) and Commercial Motion Pictures (1913): Marked the beginning of visual entertainment.

    • Sound Motion Pictures (1926): Advanced the film industry.

    • Telegraph and Punch Cards: Key developments in communication technology.

Further Developments in Media

  • Electronic Age Innovations: The invention of the transistor marked a significant leap into the electronic age, resulting in creations such as:

    • Transistor Radio: Made radio more portable and accessible.

    • Television (1941): Transformed home entertainment and information dissemination.

    • Large Electronic Computers (EDSAC 1949, UNIVAC 1 1951): Began the computer technology era.

    • Mainframe Computers (IBM 704 1960): Enabled large-scale computation.

    • Personal Computers (Hewlett-Packard 9100A 1968, Apple 1 1976): Brought computing into everyday life.

    • OHP and LCD Projectors: Advances in visual presentation technologies.

The Internet Revolution

  • The Internet has dramatically changed communication paradigms and social interactions, driven by technology advancements such as:

    • Portable Computers (e.g., laptops, netbooks, tablets).

    • Web Browsers (e.g., Mosaic, Internet Explorer): Initiated wide accessibility to the web.

    • Search Engines (e.g., Google, Yahoo): Enabled efficient information retrieval.

    • Blogs (e.g., Blogspot, LiveJournal, WordPress): Emerged as platforms for personal expression and information sharing.

    • Social Networks (e.g., Friendster, Multiply, Facebook): Created new avenues for social interaction.

    • Microblogs (e.g., Twitter, Tumblr): Short-form communication platform.

    • Video Platforms (YouTube): Revolutionized content creation and consumption.

    • Augmented and Virtual Reality: Innovations for immersive experiences.

    • Video Chat (e.g., Skype, Google Hangouts): Enhanced real-time communication capabilities.

    • Additionally, developments such as smartphones, wearable technology, cloud computing, and big data play significant roles in media evolution.

Activity Questions

Identify whether it is Media, Technology, or Information Literacy:

  1. The ability to use digital technology, communication tools, or networks to locate, evaluate, use, and create information.

    • Answer: Technology Literacy

  2. Understanding and using mass media in either an assertive or non-assertive way, including an informed and critical understanding of media, the techniques they employ, and their effects.

    • Answer: Media Literacy

  3. The ability to use digital technology, communication tools, or networks to locate, evaluate, use, and create information.

    • Answer: Technology Literacy

  4. The ability to read and interpret media, reproduce data and images through digital manipulation, and evaluate and apply new knowledge gained from digital environments.

    • Answer: Information Literacy

  5. The ability to read, analyze, evaluate, and produce communication in a variety of media forms.

    • Answer: Media Literacy

Classify whether it is Pre-Industrial, Industrial, or Electronic Media:

  1. Television

    • Answer: Electronic

  2. Cave Paintings

    • Answer: Pre-Industrial

  3. Typewriter

    • Answer: Industrial

  4. Electronic Computers

    • Answer: Electronic

  5. Clay Tablets

    • Answer: Pre-Industrial

Create a personal version of the Evolution of Media Timeline

  • Example:

    • Cave Paintings

    • Clay Tablets

    • Papyrus

    • Printing Press

    • Internet

Note: Each student to create their timeline reflecting the evolution of media from their perspective.