Case study for rural rebranding projects

o    Glastonbury

• §   Annual 5day performing arts located in Pilton (Somerset)

• §   Founded by a community group

• §   Creates a large amount of tourist income, however it can cause a lot of pollution, including noise pollution

o    Eden project

• §   Visitor attraction in Cornwall

• §   Consists of two large enclosures that house thousands of plant species

• §   Created by the government and charities

• §   Has generates £1.9 billion for the local economy since 2001

• ·        1.3.8 Just need examples to support points such as 50% of homes in Beadnell, Northumberland are second homes