BA100 Exam 2

Marketing

Comparative benefits vs. costs

Value

Willingness to pay / choice to buy

To buy or not to buy product (consumer decision making process)

Everything is marketed

5 p’s of marketing (product price place promotion people)

Brand perception / reputation

Marketing research

Customer needs preferences and behaviors

Marketing strategies

Buyer decision process

Influencing factors

Developing marketing plan

Branding

Brand equity

Brand positioning

Segmentation, targeting, positioning (STP)

Product development

Pricing strategies

SWOT analysis

Digital marketing

Social media marketing

Customer relationship management (CRM)

Key performance indicators (KPIs)

Marketing metrics

Global marketing and ethics

Marketing trends

Profit maximization

Market share

Markup, break even

Fixed and variable costs

Cost allocation

Economies of scale

Revenue linked costs

Price discrimination

Service and goods operations

Form, time, place utility

Operations planning

Capacity, layout, quality, methods planning

Big data

5 v,s of big data

Supply chain optimization

Additional purchases per order

Supply chain management

Distribution mix

Intensive, exclusive, selective distribution

Conflict minerals

Ai in supply chain

Mortgage inequality