Big Business and Industrialization in the US (Late 1800s)

Big Business in the Late 1800s US

  • Prior to the Civil War, railroads were the only big business in the US.
  • They became the model for big business development after the war, as the US rapidly industrialized.

Characteristics of Big Business

  • Bureaucracies: Managed by professionals rather than owners.
    • Led to the expansion of middle management.
    • More staff, managers, and foremen were utilized.
  • Financing: Financed by a national banking system centered on New York's Wall Street.
  • Marketing: Marketed goods and services across the world.
  • Wealth Generation: Generated significant wealth for owners, leading to a new class of industrial magnates.
    • Examples: Andrew Carnegie, John Rockefeller, JPMorgan, Vanderbilt.
  • New Business Practices: Adopted new accounting procedures and process management.
    • Taylorism promoted efficiency.

Andrew Carnegie: A Big Business Leader

  • Studying Carnegie's practices helps understand the new class of industrial capitalists, business innovations, and technological advancements of the period.
  • Came of age in the 1850s.
  • Early career:
    • Worked at a textile mill.
    • Messenger boy in a telegraph office, then telegraph operator.
  • Recruited by the Pennsylvania Railroad.
    • Worked as a secretary and personal telegrapher for a superintendent.
  • Pennsylvania Railroad:
    • Employed more than 4,000 people.
    • Carnegie observed new business innovations that allowed trains to run on time and more efficiently.
    • President J. Edgar Thomson practiced elaborate bookkeeping detailing minute aspects of operations.
  • Carnegie moved up the ladder and ran the Western Division as the Pennsylvania Railroad became the largest private company in the world.
  • By the 1870s, Carnegie owned and operated his own companies, building on Pennsylvania Railroad's examples.
    • Owned the Keystone Bridge Company, which built the first steel arch bridge over the Mississippi River.

Carnegie's Business Innovations

  • Vertical Integration: Lowered costs by purchasing related companies (suppliers and processors).
    • Example: Purchased a controlling interest in the Union Iron Company to speed the flow to his Keystone Bridge Company.
    • Eliminated middlemen to diminish time and costs.
  • Steel Production:
    • Recognized steel as a better material for rails, railroads, boilers, locomotives, and railroad cars.
    • Purchased a steel plant in 1873 to feed his bridge-making company and other companies.
    • Bought iron mines to produce the raw material for steel.
    • Sold steel to other industries.
    • Cut steel prices in half over a fifteen-year period, lowering the cost of his other products.

Horizontal Integration: John D. Rockefeller

  • Companies attempted to gain control of the market for a single product.
  • Rockefeller founded the Standard Oil Company in 1870.
  • Gained preferential shipping rates from railroads, giving him a pricing advantage.
    • Offered railroads a larger volume of oil shipments in exchange for discounted rates.
  • Persuaded or coerced other local oil companies to sell their stock so that he controlled part or all of their companies.
  • By 1882, controlled over 90% of the US's oil refining industry.
  • Monopolies allowed Rockefeller to set prices as he liked because there was essentially no competition.

Sherman Antitrust Act of 1890

  • Politicians became concerned about large outfits like Standard Oil, fearing they dampened competition and would hurt consumers.
  • Attempted to restore competition by outlawing business combinations that were viewed as restraining trade or commerce (monopolies).
  • In practice, the act was poorly worded and difficult to apply.
    • Used the words "trust" and "monopoly," but didn't define those terms.
  • Wasn't very effective and the emergence of industrial giants continued.
  • By 1910, the US had already seen the growth and dominance of companies like Goodyear, General Electric, Westinghouse, Nabisco, and Eastman Kodak.