rebranding, place - making and regeneration

key drivers

stratton examples

meaning

• relates to individual or collective perception of a place

representation

• how it is shown , portrade or seen by society (media)

reimaging

• the remodeling of settlesments to counter negative aspects (social environmental and economic)

• or cultural reasons (eg blazers at sixth form)

rebranding= reimaging + regenration

• taking existing characteristics and reworking the brand to improve it to reinvent itself for a posporus future

• economic reasons

• made by reimaging and regenration

regenration

• long term proccess

• social, economic and physical action to reverse decline and help ppl experiencing multipul deprivation

• creating sustainable communities

• investment (eg science block)