e-commerce

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==e commerce== - online retail

• saturation approach - advertising
• google search optimisation- website shows higher on google , costs little amount, takes time but is cheaper than advertisement
• building website that people like - fun , on trend, strong support to brand image and brand can be written in the media which provides free and extra promotion

e-commerce has impact on marketing function. selling online means that there’s a shift in marketing mix. because there is no physical environment to sell from the website must be careful designed.

can effect operational side, products don’t need to be shipped to stores. operations must ensure that product gets to customer quickly without excessive costs.