EDES302 Principles of Multi-Media Design Notes
Color Palette
- Cream
- Pear
- Mint Green
- Aquamarine
- Celeste
- Sapphire
- Lavender
- Orchid
- Pink
Design Principles
- Consideration of design principles helps us to audit our choices and carefully curate the message being presented.
- Key principles:
- Contiguity
- Signaling
- Multimedia Redundancy
- Segmenting
- Embodiment
- Coherence
- Reference: Noetel et al, 2021
Contiguity and Coherence
- Contiguity
- Present related material together.
- Example: Label the diagram instead of using a key.
- Present one concept at a time in a logical sequence.
- Coherence
- Avoid distracting material.
- Keep the content focused.
- Remove irrelevant information.
Signaling and Segmenting
- Signaling
- Highlight the key information.
- Animate points to enter one at a time.
- Use highlighter arrows, circle items, use a laser pointer.
- Create a pattern for the reader to recognize what is next and what is important.
- Segmenting
- Break information into short, focused chunks.
- Avoid reading out what is already written on the screen.
- Talk to the slides and not from a script.
- Consider the best way to convey information:
- When sentences can be dot points.
- When dot points can be words.
- When words can be a visual.
Embodiment
- Having a human presence in the presentation.
- Engaging the viewer through gestures, eye contact, and body language.