Customer needs(1)

A customer is any individual (or business) that purchases the products or services offered by a business.

All customers have different needs. Businesses must identify their target cutomer and thier specific needs to ensure success.

3 ways businesses can sell to customers.

B2B-business to business

B2C-business to business

C2C-customer to customer

value for money-money should be exchanged fairy for the good/service

A great product/service on its own is not enough. Businesses need to identify what their customers are looking for and provide a product/service to satisfy their specific needs.

Meeting our customer needs

-price

-quality

-choice

-convenience

Price-how much a business charges for for its product/service. The amount someone is willing to pay

quality-the perceived standard of a good/service. Often subjective to peoples opinions

choice-refers to giving customers a range of options, ways of offering choice include flavour, brand, size, colour

optimum number of choices is 3

operating more choice can provide a business with a competitive advantage

convenience-refers to how easy it is for a customer to obtain or use a product/service

convenience refers to the following factors

-location

-availability

-payment options

-delivery

-location-easy customer access to services

-availability-having products in stock. Provide services when the customer needs it.

-payment options-i.e. cash, cheque and card

-delivery-cost, speed and reliability