Study Guide for Political Socialization and Public Opinion
Topic 3 Study Guide – Answer Key
All answers were derived from the course PowerPoint slides (Chapters 7–10) and relevant textbook sections.
Political Socialization and Public Opinion
Political Socialization
Definition: The process by which individuals acquire political beliefs and values.
Influencing Factors:
Family
Schools
Media
Peers
Characteristics:
Lifelong process
Starts early in life
Shapes individual ideology and party identification
Public Opinion
Definition: The collective attitudes of citizens on political issues, leaders, and institutions.
Accuracy of Polls: Depends on various factors, including:
Sample size
Question wording
Selection methods
15th Amendment
Content: Prohibits denial of voting rights based on race, color, or previous condition of servitude.
Year Ratified: 1870
Average Turnout for Presidential Elections
Statistic: Approximately 61% of eligible citizens participate in presidential elections.
Motor Voter Law
Official Name: National Voter Registration Act of 1993.
Provisions: Allows individuals to register to vote when they apply for or renew a driver’s license.
Why Voter Registration Started
Purpose: Originally implemented to prevent multiple voting and to ensure election integrity.
Differences Between U.S. and European Elections
United States:
Frequent elections
Voter registration is required
Lower voter turnout (approximately 61%)
Candidate-centered campaigns
Europe:
Fewer elections
Automatic voter registration
Higher voter turnout (70–90%)
Groups Supporting Voter ID
General Support: Republicans and conservatives support voter ID laws as a means to safeguard against electoral fraud.
Voting Participation by Age
Statistics:
Young adults (ages 18–29) are the least likely to vote.
Voting turnout increases with age.
Voting Characteristics
Higher turnout among:
College-educated individuals
Upper-income citizens
Older Americans
Lower turnout among:
Younger individuals
Lower-income citizens
Factors Increasing Participation: Civic duty and political interest.
Black Lives Matter (BLM) and George Floyd
Origin: Black Lives Matter movement began after the police killings of young Black men.
Significant Event: Gained substantial momentum after the death of George Floyd in 2020.
Occupy Wall Street
Start Year: 2011
Focus: Protest against financial inequality, corporate power, and government bailouts.
Political Campaign Characteristics
Modern Campaigns:
Candidate-centered
Expensive
Media-driven
Campaign Features: Rely on consultants and often run over long durations.
Linkage Institutions
Definition: Institutions that connect citizens to the government, such as:
Political parties
Elections
Media
Interest groups
Purpose of Political Parties
Goals:
Win elections
Organize government
Connect citizens with public institutions
Who Warned of Political Parties
Notable Figure: George Washington warned against the factions formed by political parties in his Farewell Address.
First Parties Emerged From Which Conflict
Historical Context: The rivalry between Alexander Hamilton (Federalist) and Thomas Jefferson (Democratic-Republican) provided the backdrop for the emergence of the first political parties.
Which Party Was Formed to Fight Slavery
Formation: The Republican Party was founded in the 1850s specifically in opposition to the expansion of slavery.
Percent of Popular Vote Lincoln Got
Statistic: Abraham Lincoln received approximately 40% of the popular vote during his election.
Party Loyalty
Voting Behavior: Party members vote for their party's candidate approximately 80–90% of the time.
Two-Party System
Electoral System: The single-member, winner-take-all electoral system discourages the viability of minor parties and helps sustain two-party dominance.
Group Most Likely to Vote Democratic
Demographic: Young adults and racial/ethnic minorities, particularly Black and Hispanic voters, are most likely to support the Democratic Party.
Group Vital for Both Parties in Future
Demographic: The Hispanic vote is anticipated to be crucial for both major political parties in future elections.
How Parties Lost Control Over Time
Shifts in Power:
Primaries shifted nomination power from party leaders to voters.
The influence of media and consultants has increased, shifting control over messaging.
Least Likely Group to Vote
Demographic: Lower-income Americans and young adults are identified as the least likely to participate in elections.
White-Only Primaries
Definition: Primaries that excluded Black voters in the South until they were declared unconstitutional.
Historical Case: Smith v. Allwright (1944) was a Supreme Court decision that struck down white-only primaries, thus expanding voting rights.
Reasons for Not Voting
Factors Impeding Participation:
Apathy
Alienation
Registration barriers
Too many elections
Lack of interest
Media Focus
Emphasis: Media coverage tends to highlight conflict, drama, and scandal, often summarized as ‘If it bleeds, it leads.’
Framing
Definition: How media present or interpret an event or issue, shaping public perception.
Yellow Journalism
Definition: Sensationalized reporting from the 19th century aimed at boosting sales of newspapers.
Notable Example: Hearst’s declaration, ‘You furnish the pictures, I’ll furnish the war’ exemplifies this style.
Early Newspapers
Nature of the Press: The early press was largely partisan and financially supported by political parties.
Objective Journalism
Description: Reporting that focuses on factual accuracy and presents both sides of a story in a balanced manner.
FCC
Establishment Year: 1934.
Role:
Regulates broadcasting.
Imposed the Fairness Doctrine (which was ended in 1987).
Oversees radio, television, and communications.
Party Realignments
Causes: Realignments are often driven by divisive issues, shifts in voter demographics, and the formation of new coalitions during periods of significant change.
Partisan Talk Radio
Significance: Gained prominence after the Fairness Doctrine was repealed in 1987, illustrating a shift in media landscape.
Watergate
Description: The scandal in 1972 involving a cover-up by Nixon’s campaign of a burglary, which ultimately led to Nixon's resignation and reinforced the media’s role as a watchdog.
Common Carrier Function
Role of Media: Media act as a communication channel between government leaders and the public, facilitating information dissemination.
Ideology
Definition: A consistent set of political beliefs about the role of government and society, which can include views that are liberal, conservative, etc.
Identity Politics
Definition: Political actions or beliefs that are based on group identity factors such as race, gender, religion, etc.
Priming
Definition: Media shapes interpretations of events by establishing context and signaling to the public what issues are important to focus on.
Delegate Model of Representation
Explanation: Representatives follow the will of their constituents, voting according to the desires of the majority in their district.