Home Grown / Developed Product

A product that has been developed, produced, and/or grown in Australia.

• Products produced in Aus are globally recognised for quality.

• They use Aus raw materials, highly trained employees to produce, etc.

• Are covered by ACL - come with guarantees.

• If successful here in Aus, most likely to be successful globally.

Benefits

BUSINESS

• Financial growth - Aus quality is sought after in a global market.

• Perception of high quality, therefore can charge at a premium price.

• As a global business there is a perception that the business is successful and more trustworthy, leading to an increase in market share.

COUNRTY

• Products produced in Aus increases job availability and employment levels

• Products owned by Aus business means profits stay in Aus and gov receives business tax that can be used

• Products sold globally so balance of payments between imports and exports

• More global awareness of our culture and quality of products, leading to increased tourism and purchase of other Aus produce.

CONSUMERS

• More competition in the market gives consumers more choice and lower prices

• Support local businesses and jobs

• Purchasing Aus products means getting Australian guarantees.