STEEPLE Analysis

Social 🧑‍🧒‍🧒

• Demographic change

• Impact of pressure groups

• Consumer tastes & fashions

• Changing lifestyles

• Social mobility

• Education

• Ethics & Religion

• Migration

• Health profile

• Population growth and demographic structure

Technological 💻

• Disruptive technologies

• Adoption of mobile technology

• New production processes

• Big data and dynamic pricing

• Research & development

• Production and distribution processes and efficiency

• Quality and new materials

• Intellectual property

• Online presence

• The technology used in communication

Ethical 🧠

• Being truthful about products and using responsible marketing practices

• Paying staff and suppliers on time and in full

• Trading fairly

• Being accurate and realistic about financial performance

• Avoiding discrimination

• Ethical sourcing (supply chain)

Environmental 🌱

• Sustainability

• Pollution & carbon emissions

• Changing infrastructure - for example, in favour of green transportation networks

• Energy availability & cost

• Disposal of materials

• Changes in climate and weather patterns

• Air quality

Political 🏛

• Competition policy

• Industry regulation

• Govt. spending & tax policies

• Business policy & incentives

Legal ⚖

• Employment Law

• Minimum / Living Wage

• Health & Safety Laws

• Environmental legislation

• Advertising

Economic💵

• Inflation

• Exchange rates

• Cost of living

• The stage of the Business Cycle and GDP growth

• Unemployment levels

• Interest rates
  

10 Marker Example