Elasticity
Elasticity
Definition: Measures the responsiveness of one economic variable to changes in another.
Price Elasticities
Concept of Price Elasticity:
Price elasticity is the ratio between the percentage change in quantity and the corresponding percentage change in price.
Formulated as:
Price Elasticity of Demand: ext{Price Elasticity of Demand} = rac{ ext{%} ext{∆ Quantity Demanded}}{ ext{%} ext{∆ Price}}
Price Elasticity of Supply: ext{Price Elasticity of Supply} = rac{ ext{%} ext{∆ Quantity Supplied}}{ ext{%} ext{∆ Price}}
Core Questions:
How price sensitive are consumers?
What is the extent of producers' ability to respond to price changes?
Can producers ramp up production quickly in response to price changes?
Calculation of “ARC Elasticities” (Using the Midpoint Formula)
Definition: Economists use the average percent change in both quantity and price to calculate the elasticity between two points on a linear demand or supply curve.
Midpoint Method for Elasticity:
Percentage change in quantity:
ext{% change in quantity} = rac{Q2 - Q1}{(Q2 + Q1)/2}Percentage change in price:
ext{% change in price} = rac{P2 - P1}{(P2 + P1)/2}
Example – Price Elasticity of Demand
Calculation Result:
The elasticity of demand between two points A and B is 0.45, indicating it is inelastic (smaller than 1).
Important Note: Calculated elasticity is actually , as elasticities of demand are always negative, thus absolute value taken.
Example – Price Elasticity of Supply
Calculation Result:
The elasticity of supply between points A and B is 3.53, indicating it is elastic (greater than 1).
Three Cases of Elasticity
Elastic Demand or Supply:
Indicates high responsiveness to changes in price.
Inelastic Demand or Supply:
Indicates low responsiveness to price changes.
Unitary Elasticity:
Indicates that percentage change in quantity equals percentage change in price (i.e., ext{% quantity} = ext{% price} ).
Real-Life Example and Interpretation
Uber Price Cut Case:
After Uber cuts fares by 15%, the quantity of rides demanded increases by 30%.
The absolute value of price elasticity of demand is:
| ext{Price Elasticity of Demand}| = rac{30 ext{ ext{%}}}{15 ext{ ext{%}}} = 2
Implications of this Elasticity:
Customers exhibit price sensitivity.
The percentage increase in quantity demanded exceeds the percentage decrease in price.
Total Revenue increases when price decreases.
Total Revenue Concepts
Definition of Total Revenue (TR): Total revenue is defined as the quantity sold multiplied by the price per unit:
Example calculations:
If the price per birdhouse is :
For 1 unit:
For 2 units:
For 3 units:
For 4 units:
The Relationship Between Total Revenue and Price Based on Elasticity
If Demand is Elastic:
Total Revenue and Price move in opposite directions.
When Price decreases, Total Revenue increases due to a large increase in quantity demanded.
If Demand is Inelastic:
Total Revenue and Price move in the same direction.
When Price decreases, Total Revenue decreases due to a small increase in quantity demanded.
Theoretical Extremes of Elasticity
Perfectly Elastic:
Any change in price causes an infinitely large change in quantity.
Graphically represented as a horizontal curve.
Perfectly Inelastic:
Any change in price does not change the quantity.
Graphically represented as a vertical curve.
Factors Determining Price Elasticity
Time Factor:
Elasticities tend to be lower (more inelastic) in the short run compared to the long run.
Consumer Behavior:
Consumers exhibit more elastic demand when more substitutes exist.
Examples include:
More competing products.
Specific brands that consumers can choose from.
Non-essential goods with alternatives.
Production Flexibility:
Supply is more elastic when production is flexible:
Availability of easily obtained inputs.
Capacity to store products.
Resources for increased production when needed.
Ease of market entry and exit.
Market Dynamics:
In most markets, in the short run, prices fluctuate more than quantities; however, in the long run, quantities typically adjust more than prices.
Comparing Price Elasticity of Demand and Supply Curves
Elasticity Comparison:
When comparing demand or supply curves that intersect, the flatter curve is more elastic.
Visual representation helps identify relative elasticities.
Practice Questions and Scenarios
For relative price elasticity of supply where supply 2 is inelastic compared to supply 1:
Question: Which good will have a bigger price increase if demand increases?
A. Good 2 will see a bigger price increase
B. Good 1 will see a bigger price increase
C. Price increase will be equal between the two goods
D. Indeterminate without further information.
Elasticity in Other Areas
Income Elasticity of Demand (IE):
Calculated as:
ext{IE} = rac{ ext{%} ext{∆ Quantity Demanded}}{ ext{%} ext{∆ Income}}Implications of income elasticity:
Positive IE indicates normal goods (demand increases as income increases).
Negative IE indicates inferior goods (demand decreases as income increases).
Cross Price Elasticity of Demand (CPE):
Calculated as:
ext{CPE} = rac{ ext{%} ext{∆ Quantity Demanded for good B}}{ ext{%} ext{∆ Price of good A}}Relationship implications:
Positive CPE indicates substitutes.
Negative CPE indicates complements.
The stronger the relationship, the further from zero the CPE is.
Studying Elasticities
Study Steps:
Identify the name of the elasticity to set up the ratio.
Calculate elasticity using:
Midpoint formula for price and quantity.
Percent changes.
Understand the purpose of elasticity in context.
Interpret the ratio:
Consider both sign and magnitude of the elasticity.