Week 6B
Introduction to Karl Marx
Karl Marx's seminal work: Capital (1867)
Analyzes the fetish character of the commodity.
The Fetish Character of the Commodity
Definition of a commodity:
Fungible, mechanically reproducible.
Exists in a relation of equivalence with all other commodities.
Distinguished by an appealing “surface” for consumers.
Disguises underlying exchanges within a capitalist system.
Represents a relationship between the purchaser and the commodity.
Key Marxist Concepts:
Exchange Value vs. Use Value:
Exchange value: value established through market transactions.
Use value: immediate utility of a commodity.
Concept of fetishism in commodities:
Commodities are imbued with magical powers in the eyes of consumers, masking the reality of value relations.
Reflects a social system where relationships with goods become sensory rather than substantive.
Questions on Commodification
Primary Questions:
Can a dance be commodified?
What aspects are being commoditized?
Colin Campbell on Consumerism and Modern Hedonism
Argument presented by sociologist Colin Campbell:
Modern consumerism requires individuals to love their fantasies and imagination as much as actual material goods.
Explanation of Hedonism:
Traditional Hedonism: Immediate sensory gratification.
Example: Decadent ancient Roman practices.
Modern Hedonism: Involves deferring pleasure
The anticipation of pleasure can be more satisfying than the act itself.
The chase (means to achieve pleasure) becomes prioritized over the experience of pleasure itself.
Role of Art:
Romantic art (e.g., novels, poems, paintings, music) trains the imagination.
Prepares individuals for consumerism by fostering a sense of dreaming beyond reality.
Adam Smith: Ethics and Economic Accumulation
Adam Smith's The Theory of the Moral Sentiments (1759):
Explores ethics and its relation to social life.
Key Concepts:
Sympathy as the regulatory principle of social life.
Empathy: Ability to imagine and feel as others do.
This empathetic connection serves as a basis for economic behavior.
We desire possessions of things that may satisfy senses without immediate consumption.
Appreciate environments that foster pleasure (e.g., an aesthetically pleasing room).
Result: Consumerism generates a state of permanent fantasy and desire for continuous accumulation.
Adam Smith: Illustrating Principles through Examples
Narrative Explanation:
A person becomes frustrated with disorganized furniture and rearranges it for convenience.
The rearrangement reflects human inclination towards comfort and aesthetic order.
Despite not needing rearranged furniture, the action showcases the human tendency for control over aesthetic arrangements.
Example with watches:
A watch that is late becomes undesirable despite its primary function being to tell time.
Individuals often desire the perfection of a watch's mechanism over its practical use.
Dance Crazes in 19th Century
The Waltz:
First popular commercial dance of the 19th century.
Features:
Quick 3/4 time signature with strong downbeats.
Whirling motion involving close partner positions.
Origin: Derived from rustic dances, not exclusive to the elite.
Notable Composer: Johann Strauss Jr. (e.g., The Blue Danube from the 1860s).
The Moulin Rouge
Founded in 1889 by Charles Zidler and Joseph Oller.
Description:
A pivotal cabaret/nightclub in Paris.
Cancan Dance
Notable dance associated with the Moulin Rouge.
Performance often depicted in the work of Henri de Toulouse-Lautrec.
Example: Jane Avril performing the cancan.
The Impact of Josephine Baker
Celebrated performer of early 20th-century French cabaret.
Known for her provocative “banana skirt” attire.
Influential in popularizing the Charleston dance and 1920s flapper fashion.
Activism: Baker also became a prominent Civil Rights activist.
Overview of Musical and Dance Trends
The Charleston:
A dance and Tin Pan Alley song from 1923 by James P. Johnson.
Integrates movements and styles from Harlem's nightclub culture into mainstream.
The Chocolate Kiddies (1925):
Early influential Harlem Renaissance revue that showcased Harlem street scenes and dance styles, notably the Charleston.
Contributed to the fame of Black musicians, such as Duke Ellington.
The Blackbirds Revue (1926):
Achieved significant popularity in Europe with an all-Black cast, showcasing talent like Florence Mills.
Summary of Discussed Dances
Four Significant Dances:
Waltz: Originated from rustic dances, emphasized social pairing, transitioned into commercial ballrooms.
Can-Can: Fast-paced dance from Parisian cabarets, characterized by high-kicks and vibrant energy.
Cakewalk: Based on African American cultural mimicry, transitioned to a dance of class and culture in metropolitan areas.
Charleston: Birthed in African American nightlife, popularized by flappers and revue shows, known for energetic leg movements and playful rhythm.
Cultural Appropriation:
These dances illustrate processes of appropriation and imitation across social classes and racial identities.
Such dances provide temporary representations and playful transgressions of identity norms.