Media-Based Art and Design in the Philippines

Lesson 1: Photography, Film, and Animation

  • Good Photography Characteristics: Eye-catching and Punchline.

  • Eye-Catching: Should capture viewer's attention.

  • Punchline: Evokes an emotional reaction; prompts reflection.

  • Fields of Photography: Fine Arts, Portrait, Scientific, News, Glamour, Wedding, Underwater, Architectural, Nature, Travel.

Notable Filipino Photographers

  • George Tapan: Travel photographer, known for tourism campaigns.

  • John K. Chua: Aerial photographer, versatile in various photography genres.

Motion Pictures

  • Definition: Series of still pictures (frames) shown sequentially to create the illusion of movement.

  • History: Early films were black and white and silent, relied on subtitles and live musicians.

Stages in Film Production

  1. Development: Concept discussion, story treatment development.

  2. Pre Production: Hiring cast/crew, director controls storytelling and creative decisions.

  3. Production: Film shooting occurs.

  4. Post Production: Addition of visual effects/music; editing of raw footage.

  5. Distribution: Film released to cinemas/digital media.

Contemporary Filipino Filmmakers

  • Brillante Mendoza: International recognition, notable films include Masahista and Kinatay.

  • Maryo J. de los Reyes: Award-winning director of films like Alab ng Lahi.

  • Laurice Guillen: Actress and director; won award for Sa ‘Yo Lamang.

Lesson 2: Print and Digital Media

  • Print Media: Various printed materials for information dissemination (e.g., posters, newspapers).

  • Digital Media: Content viewed on electronic devices (e.g., computers, tablets).

  • Graphic Design: Visual communication through manipulation of visual elements.

Graphic Design Roles

  • Layout Artists: Organize visual elements for clarity and appeal.

  • Advertising Designers: Create promotional items and logos.

  • Web Designers: Layout and ensure website usability.

  • Comic Book Artists: Team includes Penciller, Inker, Colorist, Comic Strip Artists, Editorial Cartoonist, Game Developers.

Lesson 3: Industrial and Fashion Design

  • Definition: Creative and analytical planning for product building; focuses on ergonomics.

Notable Filipino Designers

  • Kenneth Cobonpue: Known for indigenous material furniture, awarded Designer of the Year.

Fashion Design:

  • Types: Haute Couture, Mass Market, Pret-a-porter.

Notable Filipino Fashion Designers

  • Monique Lhuillier: Known for pret-a-porter dresses and bridal gowns.

  • Josie Natori: Successful fashion brand owner, known for reinvented Filipino blouses.

  • Lulu Tan-Gan: Specializes in Indigenous Couture, merges traditional art with modern design.

  • Ditta Sandico-Ong: Nature-inspired colorful wraps; innovates traditional dressing.

  • Rajo Laurel: Avant-garde style pioneer, widely recognized in industry.