social change

Minority fluency is a powerful force for ocial change eg civil rights movement in USA. Minority turned into a majority through consistency, commitment and flexibility. Through the Nobel effect more and more people agree wth the minority until it is a majority. Cytokinesis= forgot how the change has came about

People conform to the majority either due to nsi or isi.

Authority figure can bring social change through power and process of obedience. People may obey due to agentic state legitimacy of authority figure and gradual commitment.

takes a long time eg smoking so hard to tell how much influence minority has

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