Ch 7

Framing

• influence how events are interpreted

• the process of presenting information from a certain perspective in order to shape the audience's understanding of that information

The Equal Time Rule

• the requirement that broadcasters provide candidates for the same political office with equal opportunities to communicate their messages to the public

Fairness Doctrine

• A Federal Communications requirement for
  broadcasters who air programs on controversial issues to provide time for opposing views. The FCC ceased enforcing in 1985.

Agenda Setting

• direct attention to specific topics the media's designation of some issues, events, or people as important and others not

  Informational Benefits:

• special newsletters, periodicals, training programs, conferences, and other information provided to members of groups to entice others to join

Is the media important for Democracy? If so, why? How does it influence politicians?

• The media is crucial for democracy because it keeps citizens informed, provides a forum for debate, and acts as a watchdog over government actions.

• the media is essential for democracy because it provides citizens with the information they need to engage in democratic processes and helps ensure government transparency and accountability.