11c. Baby boomers Impact on Society - Copy

The Boomers as Youngsters (ca. 1950-ca. 1970)

  • After World War II, Canada experienced a significant population increase due to two main phenomena:

    • The baby boom.

    • Immigration, primarily from Europe, throughout the 1950s and 1960s.

  • Population growth data from 1941-1981:

    • 1941: 11,507,000 (10.8% increase)

    • 1951: 14,009,000 (21.7% increase)

    • 1961: 18,238,000 (30.1% increase)

    • 1971: 21,568,000 (18.2% increase)

    • 1981: 24,343,000 (12.9% increase)

  • The rate of population increase was highest in the 1940s, 1950s, and 1960s compared to other periods.

  • Growth of youth population (under age 15) created pressure on governments to provide necessary schools and facilities.

Changes in Living Standards and Urban Development (Post-WWII)

  • Living standards rose in Canada, leading boomer parents to seek larger homes for growing families.

  • Increased availability of cars reshaped towns and cities, contributing to urban sprawl.

  • Comparisons of Canadian towns and cities between the late 1940s and today:

    • 1940s cities were smaller, with clearly defined edges and less suburban development.

    • Housing types were older and often high-density; single-family homes were often unaffordable.

    • Towns were separated by open agricultural spaces.

  • Post-1945 birth rates and family expectations spurred demand for more housing:

    • Developers built on suburban fringes and agricultural lands.

    • Planned communities and subdivisions emerged, designed primarily for car accessibility, featuring spacious lots for children to play.

Educational Expansion Due to Population Growth (1960s)

  • The rapid suburban population growth led to challenges in providing schooling:

    • Schools were predominantly in old town areas and not easily accessible from new suburbs.

    • Increased birth rate strained existing school systems, necessitating the building of new schools.

  • Example: Burlington's population grew from 10,000 in 1941 to over 60,000 by 1971, requiring new educational structures:

    • New High Schools Built: Nelson High School (1958), M.M. Robinson High School (1962), Lord Elgin High School (1971).

Post-Secondary Education Demands (1965-1985)

  • Boomers’ transition into young adulthood highlighted educational needs in Ontario:

    • Old universities lacked capacity to accommodate the influx of high school graduates.

    • Many smaller colleges affiliated with religious institutions transitioned to universities for funding eligibility.

  • Government response included:

    • Establishing new universities (Lakehead, Trent, Brock).

    • Doubling university enrolment in both the 1960s and 1970s.

  • Community colleges expanded, providing applied arts programs and reducing the division between colleges and universities.

Consumerism and Cultural Trends (1950s onward)

  • Boomers were the first generation to engage in mass consumption, experiencing a lifestyle far wealthier than previous generations.

  • Cultural influences during this time:

    • Rise of drive-in movie theatres, rock and roll music, and fashion trends (e.g., blue jeans).

  • Part-time job availability allowed boomers to enjoy luxuries and entertainment:

    • Transition from sports cars in the 1960s to luxury SUVs in the 2000s.

    • Emergence of home entertainment systems.

  • Not all boomers participated equally in consumerism; some engaged in altruistic pursuits.

Lifestyles and Social Changes (1960s and 1970s)

  • The 1960s marked significant cultural shifts:

    • Increased drug availability and experimentation (marijuana, LSD).

    • Changing sexual mores with a rise in premarital sex and the impact of the birth control pill.

  • The counterculture movement criticized traditional societal values:

    • Prominent events: Woodstock (1969), embodying the ideals of peace and love.

    • The younger generation's rebellion against conventional roles in society.

Aging Boomers and Current Impacts (1980s to Present)

  • Boomers age brought unanticipated challenges due to their substantial influence:

    • Targeted by advertisers looking to sell health-related products as they reach their 50s and older.

  • Observations on changing societal values:

    • Acceptance and normalization of issues previously considered taboo, such as LGBTQ rights.

  • Economic implications as boomers age:

    • Increased demand for healthcare services and retirement-related government support (e.g., Canada Pension Plan, Old Age Supplement).

    • Anticipation of a growing financial burden on taxpayers due to the large boomer population.