CHAPTER 3 - Decision Making-1(1)
Chapter Overview
Chapter 3 focuses on Managerial Decision Making.
Importance of Decision Making
To make effective decisions, managers must first understand their objectives.
What they want to accomplish is crucial.
Types of Decisions
Decision Responses
Opportunities: Decisions made in response to favorable situations.
Threats: Decisions made in reaction to adverse circumstances.
Decision-Making Process
A structured approach through which managers respond to opportunities and threats:
Analyze options
Make decisions on goals and actions
Decision making can lead to improved organizational performance.
Types of Decisions
Programmed Decisions
Routine decision making:
Follows established rules or guidelines.
Little ambiguity; decisions made based on previous experience.
Non-Programmed Decisions
Non-routine decision making:
Occurs due to unusual, unpredictable situations.
Requires judgment, intuition, and information analysis.
Decision-Making Approaches
Intuition vs. Reasoned Judgment
Intuition: Involves quick decisions based on feelings or beliefs with minimal information.
Reasoned Judgment: Requires thorough analysis and consideration of alternatives before making a decision.
Understanding Decision Outcomes
Levels of Knowledge
Certainty: Outcomes of every alternative are known.
Uncertainty: Incomplete knowledge of the problem; probabilities of outcomes are uncertain.
Risk: Likelihood of a particular outcome based on a decision.
Decision-Making Styles
Directive Style
Low ambiguity tolerance; makes quick, short-term decisions based on logic and efficiency.
Analytic Style
High tolerance for ambiguity; seeks complete information before deciding.
Conceptual Style
Broad outlook with a focus on long-term solutions and creativity; considers multiple alternatives.
Behavioral Style
Intuitive and concerned about people's wellbeing; operates well in groups and values suggestions.
Decision-Making Steps
Define the Problem: Understand the gap between the current and desired state.
Characteristics of problems:
Awareness of the problem
Pressure to solve it
Needed authority and resources
Identify Decision Criteria: Relevant factors for resolving the problem, such as costs and risks.
Allocate Weights to Criteria: Prioritize decision criteria by assigning weights based on importance.
Develop Alternatives: List viable options without immediate evaluation.
Analyze Alternatives: Evaluate the strengths and weaknesses of each option.
Select an Alternative: Choose the alternative with the highest total weight.
Implement the Alternative: Communicate the decision and ensure commitment.
Evaluate Decision Effectiveness: Assess how well the decision resolved the problem.
Evaluation of Decision Alternatives
Criteria Consideration
Factors such as benefits, costs, timeliness, acceptability, and ethical considerations are essential in evaluating alternatives.
Group Decision Making
Advantages
Access to more comprehensive information and potential alternatives.
Greater acceptance of solutions due to collaborative input.
Disadvantages
Time-consuming process and can lead to conflicts.
May involve pressures to conform and unclear responsibilities.
Review of Key Concepts
The chapter covers the nature of managerial decision-making, differentiating between programmed and nonprogrammed decisions, the decision-making process, and evaluating group decision-making advantages and disadvantages.