Unit 2: Linkage Institutions Review
Linkage Institutions
Structures connecting people to government: elections, parties, interest groups, media. They help set the public agenda.
Demographic Trends and Impact
Based on 2020 census:
• Population shifting to South/West
• Population aging and more urban/suburban
• Increasing racial and ethnic diversity
• Impacts include reapportionment, redistricting, changes in representation, and funding distribution
• Minority-majority shift expected around 2040–2050
Measuring Public Opinion
Public opinion is difficult to gauge because people are often uninformed and shift views quickly.
Scientific Polling Steps:
Create unbiased questions
Define the universe
Draw a random, representative sample
Use consistent sampling techniques
Report results and methods
Political Socialization
How people form political beliefs.
Major influences: family, media, peers, religion, school, work, major events.
Political Ideologies
Liberal, conservative, libertarian, moderate; differ in social and economic policy views.
Chapter 11 - Political Parties
Roles of Parties
• Recruit and nominate candidates
• Provide party labels for voters
• Coordinate officials in government
• Operate government when in power
• Serve as watchdog when out of power
• Provide patronage
Party Organization Levels
National: conventions, platforms, fundraising
State: primaries/caucuses, fundraising, varying structures
Local: grassroots, volunteers, limited resources
Delegates and Voter Behavior
Primary voters and convention delegates tend to be more ideologically extreme than general election voters.
Party Eras and Realignment
Major eras:
• Early party development
• Democratic dominance (1800 - 1860)
• Republican dominance (1860 - 1932)
• New Deal Democrats (1932 - 1968)
• Divided government (1968 - present)
Critical elections and crises often trigger party realignments.
Weakening of Parties Today
• Candidates rely less on parties
• Rise of independent voters
• Increased role of independent groups and Super PACs
• Primaries weaken party leadership influence
Minor/Third Parties
Barriers: single-member districts, winner-take-all, ballot access laws, funding, debate rules, two-party tradition
Impact: raise issues, influence major parties, sometimes act as spoilers.
Chapter 12 - Campaigns, Elections, and Voting
Voting in the U.S.
Population: 340 million
Eligible voters: ~236 million
Registered: ~174 million
Turnout varies by presidential vs. midterm elections
Voter Registration and Turnout Issues
Causes of low turnout: registration requirements, weekday voting, lack of efficacy, lack of trust, no penalties for not voting
Improving turnout: automatic registration, early/absentee voting, mail-in voting, same-day registration
Voter ID Laws Debate
Supporters: prevent impersonation, increase confidence
Opponents: little evidence of fraud, burdensome for some voters
Voter Choice Influences
• Party identification
• Demographics (age, race, income, education)
• Candidate character
• Issues
• Campaign messages
Voting Models
Rational choice
Retrospective voting
Party-line voting
Mandate theory (winner claims authority to pursue agenda)
Types of Elections
Primary
General
Runoff
Recall
Referendum
Initiative/ballot proposal
Primaries vs Caucuses
Primary: private ballot, higher turnout, closed or open
Caucus: public meeting, discussion, low turnout, select delegates
Electoral College
• Based on congressional representation
• Can produce mismatch between popular vote and electoral vote
• Small states overrepresented
• Focus on swing states
• Faithless electors
Changing the system is difficult.
Campaigns and Strategy
Messaging, targeting swing states, debates, and GOTV efforts.
Campaign Finance
FECA (1974): created FEC, limited donations, required disclosure
Buckley v. Valeo: spending by candidates cannot be limited
BCRA (2002): raised limits, attempted ad restrictions
Citizens United (2010): unlimited independent spending by corporations/unions allowed
Outside Groups and Super PACs
Unlimited fundraising/spending, cannot coordinate with campaigns, sometimes undisclosed donors.
Chapter 13 - Media
Evolution of Media
Radio → TV → 24-hour news → internet and social media
Trend toward narrowcasting and fragmented audiences
Newspapers declining but offer depth
Media Roles
Gatekeeper: sets agenda
Scorekeeper: tracks campaigns, polls
Watchdog: investigates government
Regulation
Print/online: few restrictions
Broadcast TV/radio: FCC licensing and limited rules (Equal Time Rule)
Cable/streaming: largely unregulated
Media and Government
Media shapes candidate image, agenda, and public focus.
Leaks and trial balloons gauge reactions.
Perceived bias exists, though profit and audience pressures often shape coverage.
Chapter 14 - Interest Groups
Types of Interest Groups
• Economic/business groups
• Trade associations
• Labor unions
• Single-issue groups
• Equality groups
• Public-interest groups
• Consumer and environmental groups
Influence Methods
Direct: lobbying, drafting legislation, testifying, meetings, PAC donations, litigation
Indirect: grassroots mobilization, public pressure, media campaigns, coalition-building
Why People Join
• Sense of duty
• Selective/material benefits
• Shared ideology
• Community or professional identity
Free Rider Problem
Non-members benefit from group successes without contributing; especially affects large groups like unions.