Study Notes on Technology-Based Mediums in Emerging Visual and Performing Arts

Definition of Technology-Based Mediums: Understand and define technology-based mediums within the specific contexts of visual and theatrical arts.
Medium Exploration: Explore various technology-based mediums utilized in emerging popular performing and visual arts, focusing on selected emerging concepts, techniques, processes, and practices.
Discussion of Application: Discuss the specific uses and implications of technology-based mediums in both visual and theatrical artistic expressions.

Definition: Multimedia is an art form that integrates multiple types of content—including text, images, sound, animation, and videos—through the use of digital devices.
Interactive Experience: This medium allows for interactive experiences by consolidating various forms of media onto a single platform.
Elements of Multimedia:
- Images: Visual representations or photographs.
- Text: Written words or typography.
- Audio: Sound, music, or narration.
- Video: Moving visual images.
- Animation: The technique of photographing successive drawings or positions of models to create an illusion of movement.
Dynamic Nature: Multimedia art is not static; it can be interactive and evolve over time, actively inviting participation from the audience.
Local Cultural Applications: Multimedia is often utilized in relation to local festivals, such as:
- Sinulog: A major cultural and religious festival.
- Halad Inasal: A local celebration related to food and tradition.

The Founder of Video Art: The field recognizes a specific South Korean artist as the "Father of Video Art." This individual worked across a diverse variety of media.
Iconic Work - TV Buddha ( $1974$ ):
- This is one of the artist's most famous installations.
- It features a traditional, serene stone statue of a Buddha placed in front of a television monitor, creating a dialogue between ancient spirituality and modern technology.

Spatial Definition: Installation art is designed to fill up a specific space. It is immersive, allowing people to walk through or around it, and sometimes even become part of the artwork itself.
Material Composition: Artists typically use materials such as fabric, metal, sounds, and lights to construct these pieces.
Historical Context:
- The movement began to grow significantly during the $1950$ s and $1960$ s.
- The foundational idea for installation art is credited to the artist Marcel Duchamp.
Relation to Filipino Traits: Art installations in the Philippines often reflect core cultural values:
- Diskarte (Creativity): The trait of being resourceful and creative in problem-solving or artistic expression.
- Bayanihan (Community): The spirit of communal unity, work, and cooperation to achieve a particular goal.

Etymology: The word "Photography" is derived from two Greek words:
- Phos: Meaning "light."
- Graphe: Meaning "drawing."
- Literally, it means "drawing with lights."
Process: It involves the process of capturing images using light through either traditional film or digital tools such as cameras and mobile phones.
Two Main Types of Photography:
- Non-digital Photography: This type utilizes a chemical process. A light-sensitive film captures negative images, which are then converted into a positive image by printing them onto special paper.
- Digital Photography: This is a modern setup involving devices like DSLR cameras, laptops, and smartphones.
  - Images are stored as digital files in formats such as JPEG, TIFF, or RAW.
  - High-quality inkjet prints used in digital photography are referred to as Giclée prints.

Definition: A film is a series of pictures shown in rapid succession, creating the illusion of movement.
Persistence of Vision: This phenomenon occurs due to a trick called "persistence of vision," where the human eye and brain blend individual pictures into a single, smooth motion.
Key Roles in Film Production:
- Director: Guides the overall creative vision and provides direction to the actors.
- Screenwriter: Responsible for writing the script and developing the narrative story.
- Cinematographer: Manages the technical aspects of the camera and lighting.
- Editor: Responsible for cutting and assembling the captured footage into a final product.
- Actor: Performs the characters in front of the camera.
Types of Films:
- Documentary Film: Focuses on real-life events, people, or issues. These films aim to educate, inform, or inspire, often utilizing interviews, archival footage, and real-world visuals. They are noted as being highly impactful for social change and awareness.
- Experimental Film: An unconventional style of filmmaking used by creators who wish to challenge audience expectations and explore artistic possibilities outside of mainstream norms.
- Animation Film: Covers a broad spectrum from hand-drawn $2\text{D}$ styles to computer-generated $3\text{D}$ worlds. It is considered one of the most versatile types of filmmaking, allowing for imaginative storytelling that may be impossible in live-action.

Integration: Technology is a major component of contemporary visual arts, including paintings, sculptures, installation arts, photography, and film.
Promotion and Outreach: Social media platforms serve as vital tools for artists to promote their work to a global audience. Key platforms mentioned include:
- Facebook
- Instagram
- TikTok