sports marketing review

 Brand

 Brand Identity

 Branding

 Personal brands

 Trade Name

 7 types of Logos

 Trademark

 Soundmark

 Motionmark

 Manufactured Brands

 Intermediary Brands

 Brand personality

 Multi- product branding

 Multi branding

 Brand Extension

 Co-branding

 Re-branding

 Partial Rebrand vs. Total Rebrand

 Why a company would want to rebrand

o Repositioning

o Expanding

o New vision or philosophy

 Sponsorship

 Moral Clause

 Licensee

 Licensor

 Licensing Agreement

 Benefits of licensing

 Royalty

 Infringement

 Sponsorship

 Problems with endorsements

 Factors impact endorsement effectiveness

 Types of brands (manufacturer, intermediary, generic)

 Branding strategies (multi-product branding, multi-branding, co-branding)

 Sponsorship objective

 Sponsorship components

 What makes up a licensing agreement

 Benefits of licensing

 Why is branding so important?

 Celebrities as brands

 Types of brands

Sponsorship vs. Advertising vs. Endorsements

 Sponsorship & endorsement objectives