Scientific Research Methods
Limitation of Human Thinking:
BIAS!!!
fact check with one (or multiple) empirical research studies
Multiple Types
mental heuristics
availability heuristics: you only use the information you readily have in your brain
recency, frequency, extreme, negative, vivid
ex. news just read, traumatic experiences
confirmation bias: the tendency to only search for evidence that fits beliefs while ignoring evidence not fitting beliefs
ex. MS ted talk; searched MS in wheel chair instead of just MS information
counteract: look for information that goes against your belief
hindsight bias: belief made when you already know something after the fact
people tend to overestimate the predictability of prior events
ex. after test, “i knew she was gonna ask this on the test, why did i not study it?”
fast vs slow thinking
fast: common, easy and automatic, emotional, more prone to bias and errors
slow: rare, hard and deliberate, rational, reliable
Scientific Research/Process
science is a process of thinking and investigating
the process is deliberate, systematic, effortful
working with empirical evidence
designed to avoid bias as much as possible
the conclusions are tentative and can be interpreted differently
important to be open minded and consider different perspectives and contexts
important to verify information and be aware of limitations of our knowledge
science does not necessarily prove the truth
systemic empiricism:
systematic = follows organized method/plan
empiricism = relies on observable evidence
ignoring either leaves more room for bias
public verification: information/data ready for public verification,
all ideas: only small part of idea can be shared with the public
initial research process: scientific training and self judgment helps researcher focus on important and viable ideas
ask research question
research programs: peer review minimizes
published research: published research should provide sufficient details for others to replicate the work
established knowledge:
solvable problem: information added through research
a solvable problem is falsifiable (can be proved wrong with observable evidence)
ex. aliens exist?
assume no = scientific method
assume yes = confirmation bias
ex. a personality test shows you have some weaknesses
not solvable/falsifiable: what evidence would prove it?
ex. if you don’t exercise, you will eventually develop health problems
cannot be falsified, you could measure to the end of life and death will be “health problems”
specify for falsifiability
ex. people’s unfulfilled unconscious desires cause mental health problems
can’t falsify, how do you evidence unconscious desires?
assumption with no information: assume nothing without evidence
can’t prove something that doesn’t exist
leads to confirmation bias
The Research Process:
develop a good (specific and measurable) question
develop a hypothesis (priori hypothesis formed based on theory to avoid hindsight bias)
operationalize the variable
what does it “mean”, what kind of data should i observe?
ex. “i want to study ai” but what is ai, how do you measure it? same for stress
self report? not always as reliable
design study and collect data
analyze the data
draw conclusion (tie into research question and hypothesis)
blue = method, purple = concept
share/publish result