Forces of social change
Forces of Social Change
Catalysts of Social Change
Leadership
- A charismatic leader that people will follow can promote change –ex. Mandella, Martin Luther King
- Those with social, economic or spiritual power can promote change. Celebrities, business owners or otherwise socially powerful, can motivate people to action.
A Population Ready for Change
- Undesirable conditions, such as economic depression, social discontent, oppression, injustice or inequality \n (though the opposite can be true)
- Presented with new ideas and learning (exogenous / endogenous)
- Education
- Embracing new technologies / discoveries
Impediments of Social Change
Traditional Cultural Values
- Ideals and values passed from generation to generation in the home, school and society at large
- Religious beliefs maintain norms and values
Little Cultural Interaction
- Low exposure to other cultures, practices and ideals
- Reduces exogenous influences
Those in Power Maintaining the Status Quo
- Workers staying employed at low wages/power, leaders staying in power, religious leaders as intermediaries between God and man
- “The rich getting richer and the poor getting poorer”
Little Education/Innovation/Emerging Technologies
- Limited learning and exposure to practices and ideals
- Looking at things the same way
- “In the box thinking”
The Expense of Change
- Economic change and investment required
- Social change may require new institutions, systems and order
- A fundamental shift in ideologies may be hard to accept
- Absence of research does not promote change
- It’s often easier to do nothing
Adapting to Change (Blockbuster and Netflix example)
Adapting to Change: Emile Durkheim and Anomie
- Emile Durkheim
- Anomie
-Social condition in which there is a disintegration or disappearance of norms/values that were previously common to the society
–to be left behind in the wake of social change
- Ease of communicating by digital means and accessing services online:
- Teens vs. the Elderly
- Literate vs. illiterate
- Those who are left behind become alienated from society
Conformity vs Deviance
- Conformity
- To follow or adhere to social norms
- Subjective validity = believing your ideas/attitudes are “right” based on your judgment and similarity to the ideas/attitudes of others
- Normative influence = the social pressure/influence to follow norms
- Influences in conformity:
- Parents, friends, school, law, behaviours of other people
- Deviance
- To ignore or go against social norms
- Deviant behaviour influences society and can reinforce or change norms
- Challenges traditional norms/values
- Can be constructive or destructive
- Influences in deviance:
- Friends, education, behaviours of other people, other cultures/ideas, differing perspectives
Conformity, Deviance and Social Change
Social exclusion or alienation creates a social group all it’s own.
- Think of the workers (proletariat) and the factory owners (bourgeoisie)
These groups can create social change or accept their alienated position in society
- Alienated teens falling into negative/self-destructive behaviours
- Alienated teens/young adults revolting in Egypt due to high youth unemployment rates
Conformity generally helps to discourage social change
- The nail that sticks out gets hammered down \n –Japanese Proverb
- Asch’s conformity experiment
- The desire to fit in outweighs the desire to not conform
When was a time that you went along with the crowd?