brief hist of magazines
* possibly originated in china
* 2 prominent colonial printers tried to duplicate the success of magazines in the New World
* andrew bradford- the american weekly mercury (newspaper); american magazine (first one in US)
* benjamin franklin- the general magazine etc
* early magazine industry
* saturday evening post (1821); cont for 148 years
* norman rockwell’s paintings used as front cover
* printed in same building as ben franklin’s magazine
* harper’s (1850)
* female centric; fashion
* atlantic monthly (1857)
* literature, history, arts
* mass circulation era
* postal act of 1879
* act that makes it cheap to ship books, magazines, and newspapers
* helped w circulation of all sorts of print media
* railroad
* fueled growth of mass circulation magazines
* cheaper to transport, weight wasn’t the issue; made it easier to circulate
* 1870s-magazines sold for as little as 10 and 15 cents
* magazines were america’s first national mass medium
* muckraing
* search for and expose scandal, corruption, defend mass interest
* the era of specialization
* ww2 further urbanized and industrialized america; tv in colour began to compete w magazine for mass national audience
* public- more leisure and money to spend
* mag more specialized and lifestyle oriented
magazine advertising (circulation types)- types of circulation
* magazines price advertising space in their pages based on circulation
* controlled circulation
* circulate various editions in certain markets, control who their audience is and what market to promote in
* custom publishing
* brand magazines
* magalogues (on airplanes)
measuring circulation
* 1914- audit bureau of circulations; provide reliability to announced circulation figures
* 2012- name changed to alliance for audited media
* 360 deg most recent measure of circulation
* circulation data are augmented by measure of pass-along readership
trends and convergence in magazine publishing
* new models of measurement will replace traditional methods
* online magazines
* becoming profitable
* ads and copy
* advertiser influence over magazine content
* complementary copy
* sponsored content and ad-pull policy
* can include demand for an advance review copy of the magazine by advertiser
developing media literacy skills
* recognizing the power of graphics
* graphics and other artwork provide the background for interpreting stories