Copy of Advertisements

Warm Up

  • Interactive exercise to engage students.

  • Discuss personal experiences related to advertising.

    • Questions:

      • What was the last item purchased based on an ad?

      • What feature of the ad sparked interest in the item?

Good Things

  • Personal happiness inventory.

  • Highlight significant relationships.

    • List:

      1. You

      2. You

      3. You

      4. You

      5. You

      6. You

      7. You

This Day in History (Timeline of Events)

Notable Events on October 24 & 25

  • 1945: Founding of the United Nations

  • 1950: Start of the Korean War

  • 2005: Rosa Parks passes away

  • 1955: Launch of the first microwave sales

  • 1922: Mussolini becomes dictator of Italy

Birthdays

  • 1881: Pablo Picasso

  • 1984: Katy Perry

  • 1986: Drake

General Reminders

  • Project Due: Next class.

  • Next Class Agenda:a. Quiz covering:

    • Conscious and Unconscious Mind

    • Memory

    • Sleep

    • Erikson

    • Piaget

    • Motivationb. Project presentations for interested students.

Psychology of Advertisement

  • Overview of the forces driving consumer purchases.

  • Exploration of what influences consumer behavior.

History of Advertisement

  • Ancient Origins:

    • Earliest advertisement dates back to 3000 BC (papyrus advertisement by a runaway slave for a weaving shop).

Key Principles of Advertising

Reciprocity Principle

  • Concept that giving creates a desire for reciprocation.

Consensus Principle

  • Trust influences purchasing decisions.

    • Buyers prefer to buy from trustworthy brands or companies.

    • Example: Trusted brands like Bluetooth earbuds increase purchase likelihood.

Scarcity Principle

  • Limited availability heightens desire.

    • Consumers fear missing out on products or deals.

Emotion vs. Rational Appeals in Advertising

  • Emotions generate significantly more successful ad campaigns compared to rational appeals.

    • Success Rates:

      • Emotional appeals: 31%

      • Rational appeals: 16%

    • Emotional triggers in advertising include:

      • Sex, pride, love, achievement, empathy, friendships, memories.

Advertising Examples

Emotional Appeal Example

  • Coca-Cola and Happiness:

    • Advertising emphasizes feelings of joy and community.

Other Advertising Examples

Shelter Pet Campaign

  • Promote animal adoption by sharing personal rescue stories.

Rational Ads

  • Focus on practical benefits and logical reasoning for purchasing decisions.

Creative Advertisement Example

  • NAPA Auto Parts:

    • Encourage engagement through humor and relatable scenarios, e.g., a dog learning tricks to help owners.