Essential 3 ideas in research methods
validity- are the results true to life?
representativeness- is the sample group similar to the whole group so we can generalise?
reliability- can we repeat it and get the same results?
Questionnaires- written self report of open and closed questions
Structured interview- verbal set of questions agreed in advance
Unstructured interview- verbal set of questions not agreed in advance, it is free form so has follow up questions
Participant observation- watching and being involved in something to complete research
Non-participant observation- watching something to complete research
covert- hidden observation
overt- particiapnts know they are being watched
Official statistics- government data
Documents- personal information in physical form e.g. letters, diaries, notes etc.
Lab experiment- done in an unnatural, controlled, artificial environment
Field experiment- done in a real world environment
Theoretical approach to research
Positivism- the world can be understood factually
favour quantitative data that is reliable and representative
macro approach- bird’s eye view, big picture, universal
e.g. functionalism, marxism, feminism (all look at broad structures of society)
Interpretivism- focus on meaning: how do people think or feel
qualitative data provides deeper meaning and understanding
micro approach- what is happening on scale of individuals and their interactions
e.g. labelling theory, Becker
PERVERT
Practical- time, logistics, cost
Ethical- morally correct e.g. anonymity, informed consent (can lead to hawthorne effect → social desirability), confidentiality
Reliability- can we repeat the research and get the same results
Validity- is it true
Evidence- examples from studies if applicable
Representativeness- does the sample group reflect society as whole
Theories- e.g. positivism, interpretivism- functionalism
Strengths | Limitations | |
Questionnaires | Practical- quick and easy Ethics- consent, anonymous Potential to be representative as can be sent out to lots of people for cheap Reliable- easy to do so repeatable Positivists like as can see trends | Validity- lying and right answerism where you change answers to be socially desirable Unrepresentative- low response rate and only a certain demographic reply Lack of flexiblity due to set questions and responses- lack of validity Potential to answer inaccurately as cannot ask for clarification- lack of validity |
Structured Interviews | Reliable- set questions so repeatable Validity- can ask for clarification over misunderstandings, less likely to lie Representative- can control the sample Ethics- get informed consent Positivists like- see trends Reliability- set questions means less intervewer bias Responses are slightly qualitative but you can still compare Do not need a skilled interviewer- more practical and reliable | Validity- cannot ask follow up questions so lacks real truth Practical- logistically challenging, time consuming and costly Takes time so repeated less and group not as representative Validity- interviewer bias Practical/ validity- limited question design Social desirability- lack of validity |
Unstructured Interviews | Validity- can ask follow up questions to clarify meaning, and build rapport with the interviewee through a more normal conversation to create trust Theories- interpretivists like as it allows for deeper questioning to get meaning through qualitative data so more likely to be valid | Practical (TLC)- harder to organise, takes more time and requires more skill on the part of the interviewerso is less practical Reliable- less practical so not easy to repeat so less reliable Representative- as it is less practical, it is harder to make it representative Theories- positivists dislike as there is no quantitative data to compare Ethical- more likley to be unethical as could ask inapproriate questions which you did not get informed consent for- could make people upset Validity- interviewer bias, may ask leading questions |
Non- participant covert observations | Validity- can take notes as you go along and there is no hawthorne effect so more true to life Theories- Positivists like, as it is objective so can get a bird’s eye view Reliability- as it is covert and non-participant the research does not change what is being observed so it is easier to repeat | Ethical- deception as cannot get informed consent Validity- distance means you cannot fully understand a situation Practical- need a skilled observer and a way to be hidden Theories- interpretivists dislike as cannot build empathy/ understanding due to being non-participant- so less valid |
Non-participant overt observations | Validity- can take notes as you go along Theories- more Positivist as objective and bird’s eye view Ethics- will have got informed consent | Practical- have to organise, have a skilled observer Validity- despite not participating you are in the room so due to the hawthorne effect you may change people’s behaviour Theories- interpretivists dislike as you cannot understand meaning behind behaviour |
Participant covert observations | Validity- gain first hand knowledge by building a relationship of trust so can gather more in depth date. Sociologist will not influence group as undercover so no Hawthorne effect. Can adapt as you go along to include new issues. Practical- takes time but may be easiest to do e.g. criminals won’t be interviewed but you could study them this way Theories- interpretevists like as can generate rich data Reliability- as it is covert it is easy to repeat | Ethics- taking part without them knowing that you are researching so deceiving meaning no informed consent. Practical- hard to accurately record information while undercover Representative- only studying a small group of people Ethics- may be put in danger or witness unpleasant things Evidence e.g. chelse headhunters Validity- may become so involved you are biased ‘going native’ |
Participant overt observation | Validity- gain first hand knowledge by building a relationship of trust so that you can gather more indepth data. Can adapt to include new topics. Theories- interpretivists like as generates rich data with meaning Ethics- have informed consent | Validity- Ps know you are there so may show social desirability bias due to hawthorne effect making behaviour less valid. May become so involved you go native, and become biased. Practical- time consuming. Representative- only a small group |
Field experiments | Validity- as it is in their natural environment, Ps will act more genuinely and data is from a real world situation. Interpretivists like- can understand meaning. | Validity- cannot control all the variables so cannot directly know cause and effect. Ethics- usually don’t get informed consent in order to have no hawthorne effect Representative- not of wider groups Practical- hard to organise, stay undercover et.c |
Official statistics | Practical- easy to get as secondary so cheap to use Representative- of whole population due to large samples, and over time. Theories- positivists like as can see trends and compare. Ethical issues- avoids as readily available and confidential Reliable- easily repeatable | Validity- completed by government so may be biased, or not show the whole picture e.g. dfoc Theories- interpretivists dislike as see them as socially constrcted and manipulated |
Documents | Practical- easy, cheap to get as large amount publicly available Ethics- public documents have been kept confidential Reliability- many done in systematic format so repeatable Theories- done in different ways so pleases both Representative- large samples | Ethics- personal documents may breach confidentiality and informed consent Validity- may present themselves in best ways so not true. |
20 MARKERS (item, PERVERT)
doesn’t need intro or conclusion
use item’s pros and cons and then your own (and explain)
30 MARKERS
2 types of evaluation
external: how a competing/opposite theorist would disagree
internal: criticisms of idea itself and your opinion
A01 + A03
sentence introduction, and conclusion (just overall argument)
👇 depth and 👉 breadth