MMSU Summary Notes

University Overview

  • Mariano Marcos State University (MMSU)
    • ISO 9001 Certified
    • QS STARS™ Rating System: 4 Stars
    • Rankings: 2nd in the Philippines, 101-200 globally in Impact Rankings (2021)

Vision, Mission, and Core Values

  • Vision: Premier Philippine university by 2028.
  • Mission: Develop virtuous human capital and sustainable innovations.
  • Core Values:
    • Knowledge: Empowerment through education.
    • Inclusiveness: Support for diversity.
    • Professionalism: Commitment to ethics.
    • Spirituality: Focus on holistic development and social responsibility.

Go-To-Market Strategy and Business Growth

  • Go-To-Market (GTM) Strategy: A plan that details the approach to successfully launch and sell a product.
  • Pricing Strategies:
    • Cost-Plus Pricing: Markup on production costs.
    • Value-Based Pricing: Based on perceived customer value.
    • Competitive Pricing: Based on competitor prices.
    • Penetration Pricing: Low initial price to attract customers.
    • Skimming Pricing: High initial price that decreases over time.

Revenue Models

  1. Subscription Model: Recurring fees for access (e.g., Netflix).
  2. Transaction-Based Model: Revenue from one-time sales (e.g., retail stores).
  3. Freemium Model: Basic free services with premium features (e.g., Canva).
  4. Advertising Model: Revenue from ads (e.g., YouTube).
  5. Licensing and Royalties: Charge for rights to use products (e.g., software licenses).
  6. Commission-Based Model: Earnings from a percentage of transactions (e.g., Uber).
  7. Pay-Per-Use Model: Charges based on usage (e.g., electric scooters).

Launch Planning and Post-Launch Strategies

  • Phases:
    • Pre-Launch: Build awareness and ensure product-market fit.
    • Launch: Generate initial sales and visibility.
    • Post-Launch: Sustain growth and customer retention through data analysis and adjustments.