Quiz One

What agency has the highest valuation in the marketplace (i.e., which one is worth the most)?

  • WME



  1. Which group is prohibited from receiving producing credits on TV/film projects?

  • Agents



  1. Which is not a labor union?

  • PGA



  1. What is the ATA?

  • Association of Talent Agencies



  1. When did the SAG-AFTRA strike begin?

  •  July 14, 2023



  1. An agent's fee on a project they booked for their client usually ends on that project when:

  • The original agent decides to stop commissioning the client on that project, otherwise, it never ends



  1. The Curtis Brown Group is

  • A talent agency acquired by UTA



  1. The largest outside shareholder holder in UTA is

  • EDT



  1. The TAA is

  • a legal statute governing talent agents



  1. A talent agent's standard commission is 

  • 10%



  1. The talent agency's package commission structure on a TV project (i.e., the amounts) is

  • 3/3/10



  1. The new percentage cap on a talent agency's ownership of a production company is 

  • 20%



  1. The organization that battled with the talent agencies over package commissions is 

  • WGA



  1. The organization that represented agencies in their battle over package commissions is

  • ATA or Associations of Talent Agencies



  1. As part of the WGA strike, agents fired their agents

  • True



  1. Hollywood reps typically commission the net income and not the gross income of their clients

  • False



  1. A majority of writers failed to approve the WGA's Agency Code of Conduct when they submitted it to a vote to their members

  • False



  1. If a manager is procuring employment for a client but charging less than an agent would charge, then they are not in violation of the law

  • False



  1. If a manager is found to be violating the Talent Agency Act, they are potentially liable for paying back all of the money they earned for finding their client jobs, even if they had a lawyer negotiate the deal

  • True



  1. Managers typically have more clients than agents

  • False



  1. What are the 3 biggest talent agencies? 

  • Creative Arts Agency (CAA). William Morris Endeavor (WME), and United Talent Agency (UTA).



  1. The name of the department at a talent agency that negotiates talent contracts after the agent closes a deal

  • Business Affairs



  1. The names of the two biggest talent agencies that most recently merged? 

  • CAA merged with ICM



  1. Who is Jeremy Zimmer? 

  • Jeremy Zimmer is the CEO of UTA.



  1. What year is the next anticipated negotiation between the WGA and AMPTP? 

  • 2026



  1. Name two major talent agencies that are publicly traded companies 

  • WME and CAA



  1. What is the definition of a residual?

  • Payment to an actor, writer, director for reuse or re-airing of their film, tv series, performance, or intellectual property



  1. What percentage of rates increases was SAG-AFTRA pursuing in their negotiations during the strike? 

  • 11%



  1. How often do the guilds typically negotiate rate increases? 

  • three years



  1. Duel strikes like the WGA and SAG-AFTRA strike have occurred only once in history

  • False



  1.  Managers usually devote a lot more time to helping clients with career development, branding, public relations, and networking than agents do.

  • True



  1. Managers can be forced by the court to pay back all of the commissions they've earned if they've earned those fees by procuring their clients' work

  • True



  1. Studios are requesting a minimum number of writers be staffed in the writer's room in order to ensure that their scripts are written and delivered on time.

  • False



  1. The WGA has agreed to allow their scripts to be used to train A.I. if they are paid double the amount of their normal script fee

  • False



  1. One result of the WGA strike is that at least a certain number of writers work through the production of a series

  • Truth



  1. Under the WGA's new deal terms regarding "mini writer rooms" or development rooms, writers are now guaranteed at least:

  • 10 weeks of work at 25% above their standard minimums



  1. Right before the strike hit, scripted production work in LA was on a

  • Decline



  1. What is the AMBA?

  • Rules governing how agents represent writers



  1. The WGA strike was centered around a number of issues but which business practice created the most tension leasing to the strike?

  • Packaging commissions



  1. Which agency has the most market value?

  • WME



  1. Which of these private equity companies are invested in WME?

  • Silverlake



  1. How much did WME earn in packaging fees back in 2013?

  •  $138 Million



  1. Are agencies still earning packing fees on past TV shows? Yes or No? 

  • Yes



  1. Almost ______ of scripted series in the 2016-2017 television season were packaged with WME or CAA involved in 80 percent of those packaged series

  • 90%



  1. Which agency purchased IMG and what it cost?

  • WME/$2.4 Billion



  1. Which agency purchased UFC and what did it cost?

  • WME/$4 Billion



  1. For the first TPG transaction with this agency, the four partners (Lovett, Lourd, Huvane, and O'Conner) earned:

  • O'Connor got about $25 million, with Lourd and Huvane closer to $30 million and Lovett slightly over this



  1. The Term of Shopping Agreements is usually:

  • 6-12 months



  1. If a writer signs an exclusive shopping agreement with a producer, the writer can still negotiate with other parties that are interested in their script, as long as they don't use an agent or lawyer.

  • False



  1. What company bought ICM and what did it cost?

  • CAA/$750 Million