Problem Solving
The Anchoring Effect
When people don't deviate far from a given value
Not preventable, but can be weakened
Risk Avoidance
The tendency to steer away from uncertainty or potential behaviour by rejecting choices that involve risk
Shorter delays = more impulsive
Longer delays = less impulsive
Concepts
The building blocks for thought
Mental category that groups elements within common properties
Broad concept
Basic concept
Narrow concept
Prototypes: based on one's experiences, which vary from person to person based on their particular history and culture
Propositions
Reflect knowledge and beliefs
Outline and connect multiple concepts together
Stereotypes
A special category of beliefs that express thoughts about a group of people
Guide our expectation of and behaviour towards other people based on what group they belong to
Schema
Connecting several thoughts into an integrated mental network of ideas
Help guide our expectations and behaviour in new and familiar social contexts.
Examples:
Social role: reflect a set of expectations, rights, obligations, and typical behaviours connected with a particular social situation.
Social script
Formal Reasoning Problems
Information that is complete and objective
We have all the information required to solve the problem and everyone agrees what the information means
Algorithms
Set of rules that guarantee an answer when applied correctly
Ex. Following a recipe (algorithm) as outline and guaranteed to create an eggnog
Informal Reasoning Problems
Information that is incomplete and subjective
We do not have all the information available and can be debatable
Heuristics
Rules of thumb that aid in decision making but do not guarantee a viable solution
Availability Heuristic
Bases a prediction on memorable instances rather than on base-rate probability
Representative Heuristic
Bases decision on commonality or similarity
Decision Making
Evaluate and choose among a number of alternatives
Alternatives are mutually exclusive, meaning there are also opportunity costs
Utility: the economic gain (or benefit) derived from a given option
Subjective Utility: the personal, psychological value an individual derives from a gain
Additive Strategy: Solve problems by adding elements rather than removing them
Used with fewer options
List all available options
Evaluate each option's positives and negatives
Assign scores to them and weight which one is the best alternative
Elimination by Aspects: reduce the number to a manageable level
Used with a large number of options
Identify the minimum criteria that must be satisfied to be considered
List the minimum criteria in order of their importance