JMC 1013 Midterm Study Guide Flashcards
JMC 1013-010 Midterm Study Guide
Overview
This study guide covers material relevant for the midterm exam in JMC 1013-010.
Key sources include chapters from Media & Culture and Digital Literacy, and storytelling presentations.
Important note regarding the exam structure: questions on chapters 4 & 5 will focus solely on the class presentation information, while other chapters will require knowledge of both presentation and textbook material.
Study Content
Chapters and Sources
Books and chapters to study:
Media & Culture: Chapters 1, 4, 5, 6, 7 & 8
Digital Literacy: Introduction, Chapters 1, 2, 3 & 8
Storytelling presentation (Week 1)
Note regarding materials
Material marked (DL) is from the Digital Literacy text. All other information originates from the Media & Culture text or the storytelling content.
Key Concepts to Study
Five Eras of Communication
Understand the progression of communication throughout history.
5-Step Critical Process
A framework for analyzing media content.
Linear vs. Cultural Models of Communication
Compare and contrast these two differing approaches to understanding communication.
Storytelling as defined by the NSN (National Storytelling Network)
Examine the definition and significance of storytelling in modern contexts.
Traditional Storytelling vs. Modern Media Practices
Assess how traditional storytelling methods have influenced or transitioned into modern media.
History of Sound, Recording, Radio, and TV
Identify key figures, inventions, laws/acts that shaped these mediums.
Role of the Radio Industry in WWI & WWII
Investigate how radio was utilized during significant historical events.
Race and Culture Issues in Early Music Recording Industry
Analyze representation and cultural implications in early recordings.
Spectrum Scarcity and Broadcasting
Understand spectrum scarcity in the context of early and modern broadcasting techniques.
Water Cooler vs. Spoiler Culture (DL)
Explore the difference between social viewing experiences and spoiler implications.
Online/Digital Media and Gatekeeping (DL)
Discuss how digital platforms influence traditional gatekeeping roles in media.
Legacy Media vs. Digital Media (DL)
Define and distinguish the differences between these media types.
Marshall McLuhan’s Theory: "The Medium is the Message" (DL)
Define this theory and its implications for understanding media.
Early Battles of the Radio and Recording Industry
Review conflicts faced by the industry during its formative years.
Impact of TV Popularity on Radio and Entertainment
Understand shifts in entertainment preferences due to television's rise.
Quiz Show Era of TV
Analyze the significance and controversies of quiz shows in TV history.
Effects of Cable on TV News
Investigate how cable television changed the landscape of news media.
Hollywood "Authors"
Discuss contributions of major filmmakers to the industry narrative.
Racism in Early Hollywood Works
Examine how racism impacted film narratives and production.
Edison, Zukor, and Fox in Hollywood Studio System
Review the roles these figures played in establishing and shaping the studio system.
Newspapers and Competition with Radio and TV
Explore historical approaches of newspapers in response to broadcast media competition.
First Colonial Newspaper Shutdown
Investigate reasons behind the closure of the first colonial newspaper and its implications.
Civil War Coverage in Newspapers
Identify key points from newspaper reporting during the Civil War.
Hearst/Pulitzer Rivalry
Understand the competitive dynamics between these journalism moguls.
Minority Presses and Social Issues
Analyze how minority-owned presses tackled social issues in their reporting.
Historical Newspaper Peak and Decline
Examine the timeline of newspapers' peak influence and subsequent decline.
Importance of the First Amendment
Discuss the significance of the First Amendment in relation to press freedom and society.
Importance of the Zenger Trial
Review the historical context and long-term implications of the trial on press freedoms.
Key Terms to Know
Narrowcasting
Definition: Targeting a specific audience with tailored messages.
Web 1.0 and 2.0 (DL)
Web 1.0: Basic web pages and a read-only experience. Web 2.0: Interactive web with user-generated content.
Media Literacy
Definition: The ability to access, analyze, evaluate, and create media in various forms.
Digital Literacy (DL)
Definition: Skills needed to find, evaluate, and communicate information in digital formats.
Mass Media
Definition: Diverse forms of media that reach a large audience.
Media Fragmentation
Definition: The process of audiences dividing into smaller groups with specific content interests.
Gatekeeping
Definition: The process of filtering information before it's disseminated to a larger audience.
Media Convergence
Definition: The merging of traditional media with digital technologies.
Digital vs. Analog Recording
Contrast between two recording types: analog is continuous while digital uses discrete values.
Syndication
Definition: The distribution of content to multiple outlets for broadcast or publication.
MP3
Definition: A digital audio format for compressing music files.
First, Second, Third, and Fourth Screens
First: Television, Second: Desktop computer, Third: Mobile devices, Fourth: Digital signage.
Definition of “Culture”
Culture encompasses the beliefs, behaviors, and characteristics of a particular group of people.
FRC and FCC
FRC: Federal Radio Commission, FCC: Federal Communications Commission - regulatory bodies for communications.
Narratives in Film
Definition: The structured story that unfolds in film through various devices.
Nickelodeons
Definition: Early small movie theaters where short films were shown for a nickel.
Oligopoly
Definition: A market structure dominated by a few large firms.
Independent Film (Indies)
Definition: Films produced outside the major studio system with smaller budgets.
Documentary
Definition: Non-fiction filmmaking that documents reality for historical, educational or artistic purposes.
Vertical Integration
Definition: Control of multiple stages of production/distribution within the same company.
Marketplace of Ideas
Concept originating from the First Amendment suggesting free exchange of ideas in society.
Muckraking
Definition: Journalism that exposes corruption and scandal.
Watchdog Journalism
Definition: Journalism that monitors the actions of government and corporations.
Citizen Journalism
Definition: Reporting by ordinary people, often using digital media platforms.
Yellow Journalism
Definition: Sensationalized news reporting, often with little regard for facts.
Civic Journalism
Definition: Journalism focused on enabling citizens to engage with news and information.
Backpack Journalism
Definition: Journalists using portable technology to research and report news independently.
Partisan Press
Definition: Media that openly supports a particular political party or ideology.
Wire Services in Early Newspaper
Definition: Organizations providing news reports to newspapers for a fee.
Objective Journalism
Definition: Reporting based on facts without personal bias.
Inverted Pyramid
Format for news writing where the most important information comes first.
Literary Journalism
A style of journalism that combines factual reporting with literary techniques for storytelling.
Exam Information
Exam Format: Multiple choice and true/false questions.
Number of Questions: 50-60.
Time Allowed: 50 minutes to complete the exam.
Location: Exam will be taken on Canvas, must be in person in class or at the OU Testing Center if pre-registered.
Device Requirement: Bring a personal device to access Canvas; paper copies available upon request the week prior to the exam.