INTERACTIVE CONTENT:

- a content where the audience actively participates

Benefits:

-A Higher Engagement Rate

-Capture More and Relevant Data

-Increase Brand Loyalty

• E.A.T.

  • Expertise: the page needs to have quality content written by an expert writer

  • Authority: the site itself needs to have some authority on the subject

  • Trustworthiness: the site needs to have other authoritative links pointing to it from trusted sites.

• 7 Best Types of Interactive Content:

  • Interactive Infographics- require more resources than static ones.

  • Interactive Video- Marketers like video because it gives them more freedom to express their creativity while getting their message across.

    51.9% of marketers say that video has the best ROI

    43% of consumers say that they want more video

  • Polls and Surveys- aimed at getting feedback and finding new user data. great advantage is their unobtrusiveness

    

  • Calculators- consists of taking the users’ input and, based on a formula, creating an answer

  • Assessments- call assessments “personality tests.” which the user provides answers to a few questions in order to receive insights based on them

  • Interactive E-books and White Papers- allow for the sharing of a lot of information, usually in a concise manner

  • Interactive E-mails- one-to-one rather than a one-to-many message