Reynolds Social Media

Page 1: Social Bag Market Advertising Trends & Best Practices

Ad Spend by Channel

  • Ad Spend Ratio: Graph demonstrates the distribution of ad spend in the North American bag industry from the previous year.

  • Top Revenue-generating Platforms:

    • Pinterest: Notable rise in popularity over last five years; forecasted to continue increasing as a revenue contributor for e-commerce companies in the bag industry.

    • TikTok: Anticipated growth as a platform for e-commerce contributions, although its adoption in the bag industry is still developing.

  • Major Advertising Channels:

    • Social Media: Majority of ad spend is allocated here.

    • Internet Advertising: Second highest allocation.

    • Magazine Advertising: Represents the lowest share of ad spend.

  • Sales Trends:

    • Pinterest Sales: Increased by almost 20% over the last three years for bag advertisements.

    • Facebook & Instagram Sales: Sales have plateaued, possibly due to shifts in audience trends among bag purchasing demographics.

Budget Distribution per Social Media Channel

  • Ad Spend Distribution:

    • Social Media Advertising: 32% of ad spend.

    • Internet Advertising: 25% of ad spend.

    • Magazine Advertising: 18% of ad spend.

Page 2: Market Competition

Average Posts per Day

  • Market Competition Overview: Social media marketing has proven effective, yielding a high return on investment (ROI) for Buhi’s top competitors.

  • Top Competitors:

    1. Mikey’s Bags

    2. Bags Unlimited

    3. Jones & Co

  • Performance Analysis: Competitors' ROI from social media marketing linked to posting frequency and engagement on top-performing social media channels.