Seth Godin

  • Leadership and management are different things
    • Management dates back to Henry Ford
  • We cannot manage our way through change, we have to lead
  • Managers: Do this
  • Leaders: Lets go
  • See what happens when you do/see what happens when you don’t
  • The Quality mistake
    • Quality means meeting spec
    • Quality is now the easy part
    • Excellence is now the hard part
  • Leadership is solving interesting problems even if they are not on your agenda
  • Who is it for? What is it for?
  • Outcomes and decisions are unrelated
  • Sunk costs=the enemy of good decisions
  • choice vs decisions
  • quitting is for winners
    • if you make it through the dip, you will win.
    • if you quit: quit before you start or quit when you end.
    • Do not quit in the dip
  • Empathy is the path to customer traction
    • Bring empathy to what you do
  • if failure is not an option, then neither is success
  • Possibility helps us get past, “I’m not responsible”
    • Have a level of MINDFULNESS
  • Your job as a leader is to draw the map.
  • people like us do things like this