promotion tools
The 4 Main Promotional Tools
1. Advertising
Creates awareness of a product.
Reaches large audiences.
Shares product features and benefits.
2. Public Relations (PR)
Builds a positive image of the company or product.
Includes publicity (free media coverage).
People trust publicity more than ads.
3. Sales Promotion
Short-term strategies like discounts, samples, coupons, contests.
Encourages trial and boosts sales.
Useful in the maturity stage of the product life cycle.
Aims to increase brand loyalty and retailer support.
4. Personal Selling
Face-to-face selling by a salesperson.
Very effective, but expensive.