What is Normal?

Deviance, Norms, and Social Control 🤔

The sociological study of deviance is defined as deviating from an accepted norm 📏. This study moves beyond individual opinions to analyze larger social patterns and processes.


Defining Deviance: Objective vs. Subjective Approaches

The definition of deviance can be approached from two major perspectives:

Objective Views 🎯🔍

Assume deviance is defined by inherent characteristics recognizable independently of attributed meaning. The focus is on identifying traits common to all deviance.

  • Key Objective Criteria and Limitations:

    • Statistical Rarity 📉: Suggests deviance is rare, but this is limited as not all rare things are deviant, and common things (like speeding) can still be deviant.

    • Social Harm 🤕: Suggests deviance causes physical, psychological, social, or ontological harm. Limitation: perceptions of harm are disputed and change over time.

    • Negative Societal Reaction 😡: Suggests deviance is defined by the negative reaction it generates. Limitation: reactions are not uniform, change over time, and depend on power.

    • Normative Violation 🚫: Suggests deviance violates a society’s norms.

Subjective Views 🎭🏷

Propose that nothing is inherently deviant; it is a label applied by others 🏷, dependent entirely on context and social norms. The focus is on the process of social construction.


Social Norms and Moral Codes

Norms are the standards of behavior in a society, and they vary in formality and seriousness:

  • Folkways: Informal norms that govern everyday behaviour; violating them might make you seem odd 🤷, but not criminal.

  • Mores: Standards seen as the foundation of morality 🕊; violating them may lead to being viewed as immoral.

  • Laws: The most formal and serious norms, officially reflected in the legal system 🏛.

Views on Norms (Normative Violation)

  • Consensus 🤝: Assumes norms emerge from general agreement, often reflected in law.

  • Conflict : Norms are effects of struggles between opposing powerful and less powerful groups.

  • Interactionist 🗣: Norms/laws reflect interests of specific groups effective at appealing to power (non-consensual view).

Other Key Normative/Moral Concepts

  • Absolutist view (of norms): Suggests that universal norms exist, implying what is wrong in one place must be wrong everywhere.

  • Dominant moral codes 📜: The prevalent “lists” of right and wrong ideas that dominate a particular society 👑 at a given time.


Social Construction and The Deviance Dance

The process of defining what is deviant is highly social.

  • Social construction 🏗: The ongoing process (macro to micro levels) through which dominant moral codes emerge, created through constant negotiations among groups.

  • Moral entrepreneurs 📢: Individuals or groups who try to define something as a social problem and try to influence dominant moral codes.

  • Deviance dance 💃🕺: The interactions, negotiations, and debates that occur among groups who hold different views on whether a behaviour is deviant and how it should be socially controlled.


Social Typing and Control

Social typing is the three-step process that determines how people labeled as deviant are treated in society.

Three Components of the Social Typing Process:

  1. Description 🏷: A label is placed on an individual or act (e.g., “criminal,” “druggie”).

  2. Evaluation : A judgment is attached to the person/act based on the label (e.g., lacking self-control).

  3. Prescription 💊: Measures of social control or regulation emerge to treat the individual in a specific way due to the label and judgment.

Types of Social Control

Social control refers to the methods used to regulate behavior.

  • Formal social control: Official processes from institutional or organizational levels, such as the law 🚔 or a university’s code of conduct.

  • Informal social control: Elicits at the level of everyday social interaction 😊, involving patterns like smiling, frowning, or avoiding someone.

  • Retroactive forms of social control: Attempt to punish, fix, or cure deviance that has already occurred (e.g., fines, jail).

  • Preventative social control: Intended to prevent deviance from emerging in the first place, often through education and socialization efforts.

  • Self-control: Occurs when individuals regulate and judge their own behaviours 🧘 (e.g., hiding aspects of themselves).