Rhetorical Appeals/Persuasive Appeals
Ethos - (Morals/Ethics) appeals to Morals/Values/Principles (MVP)
This is about the speaker/author and the fabric of their character.
Ask yourself: Is the source trustworthy, educated in this field, experienced, what is their purpose to persuade their audience (Do they benefit in some way?)
Pathos - (Emotions) appeals to the audience’s feelings of happiness, fear, melancholy (sadness), frustration (anger), sympathy, empathy, excitement, etc.
ASPCA commercials (animal rescue commercials) , St. Jude commercials, political campaigns, etc.
Logos - (Logic) logical arguments
reasoning
factual evidence
Statistics
anecdotes (personal stories)
real world examples
Rhetorical Techniques
Rhetoric - persuasion
Loaded Language/Connotation - using powerful charged language with either strong positive or negative meanings (“perfect pairing,” “catastrophic results”)
Personal Anecdote - a story a speaker/writer imparts to the audience about themselves or someone that they know
Opinions - the feelings/beliefs of the person relaying information
Facts - are statements that are provable to be true
Statistics - are facts with numbers (research/surveys): percents, fractions (“one out of three,” ⅓, 33%)
Allusion - are indirect references to a well known or historically important person, place or thing
Hyperbole - exaggerated statements or enlarging the truth
Metaphor - a comparison of two different things
Extended Metaphor - a comparison of two different things that extends/continues over the course of multiple sentences, paragraphs, or lines in writing
Simile - a comparison of two different things using the words, “like” or “as”
Reading Skills
Identifying Author’s purpose - the author’s motivation/reason for writing a particular text - an author can have multiple reasons for writing a text
P = persuade
I = inform
E = entertain
Drawing Conclusions/Making Inferences (Inferring) - is combining information that you know with information from a text and creating theories/predictions or evaluations/judgements based on that combination
Explicit Information - information that is stated directly (i.e. facts stated in textbooks)
Tone - the author’s attitude toward the subject of the text/speech
Mood - how the audience feels about the text/speech or part of the text/speech
Components (Parts) of an Essay
Claim/Thesis - the sentence that defines the idea/theory the author chooses to prove
Counterclaim - a reason/evidence that supports the opposite argument to the author’s claim/thesis
Main Idea - the idea that the writing is mostly about
Transitions - words that show connections between ideas
Conclusion - theories/predictions or evaluations/judgements based on the combination of ideas read in a text and the background information that the reader already knows
Parenthetical Citations - in-text citations, which are citations within a paragraph that identify the source of the author’s the information
Poetry
Speaker - the character narrating the poem
Stanza - a group of lines identified as a unit through the use of space
Subject - the idea a poem is mostly about
Rhyme Scheme - the pattern of end rhyme, identified using lowercase letters