JV

AK Psi Social Media Planning Meeting Notes

Canva Access and Tools

  • Access Granted: The team has been granted delegated access to the AK Psi Canva account for both Instagram and Canva. This includes the ability to log in and manage content.

  • Login Credentials: The password used for access was yellowrose1904!.

  • Ease of Use: Canva templates are acknowledged as being very easy to use, allowing for simple modifications (e.g., replacing text).

  • Existing Resources: The Canva account contains a lot of useful marketing resources and templates that the team plans to leverage.

  • Missing Content: The Fall 2024 recruitment brochure is currently not available on the Canva account.

Social Media Strategy and Content Ideas

  • Goal: The primary objective is to implement a consistent schedule of weekly Instagram posts.

  • General Post Ideas:

    • Tip Tuesday / Tuesday Tip: A recurring post featuring helpful tips, utilizing existing easy-to-modify templates.

    • Major Monday: Posts designed to highlight different academic majors and the corresponding career opportunities available within those fields.

    • Friday Interviews: Interviews with current brothers, focusing on questions like what inspired them to join AK Psi.

    • Brother Internship Spotlight / Brother Spotlight: Features highlighting brothers' internships or individual achievements and experiences.

    • Happy Birthday Posts: Acknowledging and celebrating brothers' birthdays.

    • Instagram Story Features: Utilizing interactive features like multiple-choice questions on Instagram stories.

  • New Member/Pledge Class Posts:

    • Initial Discussions: Ideas included making a post for new pledges, specifically mentioning a