Media and Information Notes
Objectives
Identify diverse media and information sources
Determine appropriate sources and formats for various information needs
Apply triangulation test for evaluating media and information
Distinguish advantages and disadvantages of different media
Evaluate effective media for specific audiences
Understand connotation versus denotation in media messages
Create an online campaign for media and information literacy
Sources of Information
Primary Sources
Original, first-hand materials created by the person involved.
Secondary Sources
Information derived from primary sources, edited or interpreted.
Tertiary Sources
Researches
Textbooks
Encyclopedias
Summaries and collections of both primary and secondary sources.
Media Evaluation and Triangulation Test
Validity: Is the information acceptable?
Reliability: What do other sources say about the inquiry?
Accuracy: Is this information correct?
Media Formats
Tangible information: books, periodicals, photographs, reports.
Non-Print
Intangible information: audio, video, digital formats.
Media Languages
Written, verbal, non-verbal, visual, and aural.
Different media utilizes distinct languages like text, animation, and sound.
Production Stages
Pre-production: Planning and preparation.
Production: Execution; capturing raw materials.
Post-production: Editing and finalizing the media product.
Codes and Conventions
Codes: Systems of signs (technical and symbolic).
Conventions: Accepted practices within genres (e.g., interview styles in articles).
Denotation vs Connotation
Denotation: Dictionary definition.
Connotation: Associated ideas and feelings related to the word.