MKT Terms (Chapter 4 and 5)

Customer relationships management: the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction

Marketing analytics: pattern in big data to gain customer insights and gauge marketing

Sample: a segment of the population selected for marketing research to represent the population as a whole

Behavioral targeting: using inline consumer tracking data and analytics to target advertisements and marketing offers to specific customers

Big data: the huge and complex data sets generated by today’s information generation

Motive (drive): a need that is sufficiently pressing to direct the person to seek satisfaction of the need

Perception: the process by which people select, organize, and interpret information to form a meaningful picture of the world

Learning: changes in an individual’s behavior from experience

Attitude: a person’s consistently favorable or unfavorable evaluations, feelings, and tendencies towards an object or idea

Habitual buying behavior: consumer buying behavior situations characterized by low consumer involvement and brand differences

Cognitive dissonance: buyer discomfort caused by post-purchase conflict