ASQ Project – Meeting Recap & Implementation Notes

Team is launching a Continuous Quality Improvement (CQI) project to increase the number of families who complete an Ages & Stages Questionnaire (ASQ) online.
Current baseline: essentially 0 ASQs are submitted by play-group families; goal is to generate measurable growth before the end of the fiscal year.
Broader vision:
- Support families in monitoring child development.
- Strengthen recruitment into other early-childhood services (home visiting, Great Start Collaborative, etc.).

ASQ = Ages & Stages Questionnaire, a parent-completed screener that tracks five developmental domains (communication, gross motor, fine motor, problem-solving, personal-social).
Significance:
- Provides early identification of developmental delays.
- Engages parents in age-appropriate, play-based activities.
- Generates automated results and follow-up calls when completed through ASQ Online.
Ethical / practical angle: early detection leads to earlier interventions (e.g.
early-on referrals) and better long-term outcomes.

Originated with Malia, who created a family-friendly flyer handed out at playgroups.
Key elements on flyer:
- Short blurb: “Interested in checking your child’s development?”
- QR code that links either to (a) the ASQ Online platform for self-completion or (b) a Google Form to request coach support.
- Planned revisions: add information about the recurring “ASQ Day.”

Coaches will embed mini-ASQ activities into routine playgroup sessions and verbally point out
1. “This mirrors an ASQ skill.”
2. Invitation to complete a full screener.
Awareness Kits
- Bags contain age-specific materials mirroring ASQ tasks and a laminated info sheet with QR code(s).
- Purpose: give families a low-pressure “taste” of ASQ and funnel them toward sign-up.
Status of kits:
- Materials arrive Wednesday; assembly immediately after.
- Handouts are drafted; only need bottom text tweak and QR code insert.

Frequency: once each month (target first launch in September).
Location: rotates among play-group venues (CACC, Y-Center, etc.).
Capacity planning:
- Aim for about 6 families per day; could scale up if demand grows.
- Each family receives a dedicated 1-hour appointment.
- Full day ≈ 8 hours; typically split: one coach handles morning, another afternoon.
Contingency: if more than 6 sign up, additional coaches can be scheduled.

Two QR codes on the flyer/kit:
1. Direct link to ASQ Online for families who prefer self-service.
2. Link to a Google Form (“Need Support?”) for those wanting coach help.
Google Form design:
- Asks basic demographics, preferred ASQ Day, and “Where did you hear about us?”
- Also captures interest in home visits or other services (marketing boost).
Workflow:
1. Family submits form.
2. Notification goes to Katie (central coordinator).
3. When 7-8 families select a date, Katie edits the form to roll forward new dates.
4. Katie calls each family to assign a specific time slot, protecting privacy (no public sign-up sheet).

Malia: flyer & kit content; provides QR graphics; may act as AM coach on ASQ Day.
Katie: manages Google Form responses, schedules appointments, updates rolling dates.
Coaches (Zoe, Jackie, others):
- Embed ASQ activities at playgroups.
- Handle ASQ Day sessions (testing, scoring, explaining results).
All staff: encourage families, answer questions, and collect anecdotal feedback.

Rationale: support visual learners & low-literacy families.
Target: 1–3 short (≈ 3-minute) demonstration videos per age group, showing how to perform typical ASQ tasks with everyday materials.
Production plan:
- Use real children whenever feasible; secure photo/video releases.
- Where children unavailable, substitute dolls or adult demos.
- Record anywhere (home, center); upload footage to a shared Google Drive.
- Coordinator (Erica’s work e-mail YouTube channel) will host the videos; flyers/handouts will link via QR.
Launch sequence: kits can go live before all videos are finished because video QR’s can be added later.

Items ordered; arrival expected Wednesday.
Flyers to be laminated, then placed either at activity tables or inside specific kits.
ASQ Code: needs to be generated and embedded within QR.
Video hosting: either unlisted YouTube or Google Drive link that does not require log-in.

Metrics to track:
- Number of ASQs completed via play-group pathway.
- Source attribution (“Where did you hear?”) to judge flyer/kit efficacy.
- Follow-up data: referral rates, re-screen at 6-month interval, etc.
Comparative baseline: 0 play-group ASQs → aim for any positive increase.
Timeline: achieve at least one ASQ Day by end of current fiscal year (Sept 30).

Families from outside Kalamazoo County can participate if capacity allows (e.g., “not 20 out-of-county at once”).
For out-of-county families:
- Will connect them to their local Great Start Collaborative Director.
- Ensure follow-up if ASQ shows low scores (Early-On referral works statewide).

Wednesday: Materials arrive → assemble kits & laminate flyers.
Within 2–3 weeks (by 15^{th}):
- Finish kits, update flyers, distribute to playgroups.
- Start shooting and uploading first video batch.
Next Family-Coach Meeting: review plan, align all staff.
Mid-September: First official ASQ Day; gather initial data.

Finalize ASQ online code (Katie / Malia).
Decide precise locations for first two ASQ Days (CACC? Y-Center?).
Draft Google Form fields (demographics, interest in other services).
Secure video releases for featured children.
Confirm date/time of next full family-coach meeting (possible overlap with CISD kickoff on 18).

Email Linda, Sue, Malia, Bawi, Zoe, Jacki, and Khim when bins and videos are ready.