How to Calculate Market Share

What is Market Share?

  • The percentage share of the overall market held by a product, brand or business

Market Share:

  • Explains how the overall market is split between the existing competitors

  • Usually calculated based on market value, but volume can also use

  • Good indicator of competitive advantage

  • Key is to look for significant +/- changes

Calculating the Market Share Percentage:

Business Sales/ Market Sales X 100