In the previous lecture, the basic principles of persuasion were discussed.
Today's topic: a special kind of rhetorical text called a multimodal remediation.
To be an effective writer, it's essential to understand the central role of genre and medium in the rhetorical situation.
Genre and Medium
Genre: The form of writing, such as a letter, a report, or an email message.
Medium: The way in which a piece of writing is delivered, e.g., through email or postal mail.
Conventions of Genre
Readers expect texts in a given genre to use a set of conventions or basic features.
Individual texts within the same genre can vary significantly. Example: No two research papers, even those arguing for similar positions in the same field, will be exactly identical.
However, texts within a genre will typically include many of the same basic features.