Psychological research aims to understand human behavior, necessitating the inclusion of diverse participants representative of humanity.
Early research predominantly focused on male experiences due to male researchers and participants.
There's a growing awareness of the need for diverse ethnic groups and geographical settings in psychological research.
Critics point out that much psychology relies on "WEIRD" samples (Western, Educated, Industrialized, Rich, and Democratic societies).
Reliance on limited samples can lead to an incomplete understanding of human behavior.
Researchers are diversifying samples by conducting online studies with community adults instead of relying solely on undergraduate student volunteers.
Diverse samples are essential for predicting human behavior across different populations and informing policy decisions.
Research Settings: Naturalistic Observation vs. Laboratory
Psychological research can occur in various physical settings, including laboratories and natural environments.
Laboratory Settings
Offer controlled environments to exclude complex real-world factors.
Allow researchers to manipulate situations, sometimes using virtual or augmented reality.
Drawbacks:
Participants are aware of being studied.
The artificial environment may cause unnatural behavior.
Participants may not represent diverse backgrounds.
Some aspects of the mind and behavior are hard to examine in a lab.
Pandemics, like COVID-19, can disrupt in-person lab experiments.
Many experiments have moved online, requiring validation of online manipulations.
Naturalistic Observation
Involves studying behavior in real-world settings such as sporting events, childcare centers, and public spaces.
Researchers may use web-based assessments and big data collected in the natural flow of human life.
Example: Studying civility by observing interactions in a campus cafeteria.
Analyzing and Interpreting Data
Statistics are essential for analyzing and interpreting data in psychology.
Statistics are mathematical methods for reporting data that provide important information about scores.
Descriptive Statistics
Used to describe and summarize data.
Reveal the overall characteristics and variation within the data.
Inferential Statistics
Used to draw conclusions beyond the immediate data.
Psychological Inquiry: The type of research, operational definitions, sample and setting should be guided by the research question, while balancing key objectives with available resources.
Measures of Central Tendency
A measure of central tendency is a single number indicating the overall level of a variable in a dataset.
Three common measures are the mean, median, and mode.
Mean
The average, calculated by summing all scores and dividing by the number of scores.
Provides a general idea of the level of a variable.
Formula: \text{Mean} = \frac{\sum xi}{n} , where xi represents each score and n is the number of scores.
Limitations of the Mean
Can be skewed by extreme values, especially in small groups.
Example demonstrating how extreme values affect the mean:
Group 1: $39,000, $39,000, $53,000, $54,000, $55,000
Mean: 48,000
Group 2: $39,000, $39,000, $53,000, $54,000, $150,000,000
Mean: 30,037,000
Median
The middle score in a dataset when scores are arranged in order.
Less sensitive to extreme values than the mean.
In both example groups, the median is 53,000.
Mode
The most frequently occurring score in a dataset.
In both example groups, the mode is 39,000.
Research Samples
Population: The entire group an investigator wants to draw conclusions about.
Sample: A subset of the population chosen for study.
The sample must be representative of the population to generalize results.
A representative sample should reflect the population's characteristics, such as age, socioeconomic status, ethnicity, and geographic location.
Random Sample: A sample where every member of the population has an equal chance of being selected.
Improves the likelihood of a representative sample.
Differs from random assignment, which ensures experimental and control groups are equivalent.
Inferential Statistics
Inferential Statistics: Mathematical methods to determine if data supports a research hypothesis.
Used to draw conclusions about differences between groups or associations between variables.
The logic focuses on the probability that observed differences or associations are due to chance.
Statistical Significance: Traditionally, results with a probability of occurring by chance less than 5 times in 100 (.05) are considered statistically significant.
The standard has been questioned, with some arguing for a stricter standard of .005 to ensure more replicable research.
American Psychological Association guidelines require reporting exact p-values.
P-values and Replication Crisis:
It's difficult to publish studies without statistically significant results.
Researchers may engage in p-hacking, such as dropping participants or manipulating variables, to reduce p-values.
Preregistering data analyses can help address concerns about p-hacking.
Inferential statistics connect sample results to the larger population.
Larger samples are more likely to represent the population.
Statistical significance doesn't always equal real-world significance; results must be critically evaluated.
Ethical Consideration
Ethics is crucial in all science, particularly after atrocities like Nazi experimentation on concentration camp prisoners.
Ethical principles balance the rights of research participants with the rights of scientists to ask research questions.
Risks to participants must be balanced against the scientific merit of the study.
A study must be scientifically sound to justify any risk to participants.