Chapter4
Chapter Overview
Study of Industrial and Organizational Psychology
Focus on job performance evaluation and effectiveness of organizational interventions
Chapter 4 Outline
Criterion Measures: An Introduction
Conceptual vs. Actual Criteria
Multiple vs. Composite Criteria
Models of Job Performance
Types of Actual Criterion Measures
Technology and I-O
Legal Issues
Global Implications
Current Workplace Issues
Current Research Issues
Job Performance Discussion
Group discussion prompt: What is job performance?
Criterion Measures: An Introduction
Importance of measuring job performance and work outcomes
Evaluates effectiveness of:
Selection procedures
Training programs
Safety practices
Criterion: Outcome variables capturing performance effectiveness of employees or groups
Conceptual vs. Actual Criteria
Conceptual Criterion: Abstract essence of a job; not directly measurable
Utilizes job analysis to collect KSAOs (Knowledge, Skills, Abilities, and Other characteristics) and job behaviors
Actual Criterion: The measures actually used to capture the conceptual criterion
All measures contain some degree of error
Criterion Problem
Challenges in measuring job performance:
Uncertainty in accurately specifying jobs for conceptual criteria
Actual criterion measures contain errors, complicating true evaluation
Choosing Good Actual Criterion Measures
Aim for overlap between Conceptual Criterion and Actual Criterion
Criterion Relevance: Overlap degree between the two criteria
Characteristics of Good Criteria
Good criterion measures should possess:
High reliability
Ability to detect differences among employees
Acceptance by employees and supervisors
Minimal cost and disruption
Types of Actual Criterion Measures
Objective Measures:
Number of units produced
Sales amounts
Absenteeism rates
Subjective Measures:
Performance ratings by supervisors
Peer evaluations
Other Job Behaviors of Concern
Concerned job behaviors include:
Tardiness
Absenteeism
Theft
Customer complaints/commendations
Discussion on Objective Measures
Group discussion prompt: Advantages and disadvantages of using objective measures?
Measuring Job Performance at Netflix
Introduction to measurement methods used at Netflix
URL for video reference: https://www.youtube.com/watch?v=8_n-9DTkeBQ
Debrief on Netflix Method
Discuss the benefits and drawbacks of their measurement method
Traditional Example (Subjective Ratings)
Goal Setting Process:
Set multiple measurable goals at beginning of the year
Example Goals:
Increase Q1 revenue by 10% YOY
Build team morale through recognition programs
End of Year Evaluation:
Self-assessment and manager's assessment against team performance
Technology and Industrial-Organizational Psychology
Growing interest in using "big data" for job performance measurement
High-volume datasets collected in real time, using devices and sensors
Allows for better assessment of selection and training methods
Concerns about privacy and data security
Not all data labeled as "big" is of high quality
Legal Issues
Job performance measures used for personnel decisions must comply with legal guidelines
Must avoid bias against protected groups
Secure handling of sensitive performance data following government regulations
Global Implications
National culture impacts performance management in multinational corporations
Need for comprehensive performance measurement across various locations
More research needed for consistency in multinational evaluations
Current Research Issues
Individual performance variability over time; team and organizational performance complexities
Use of big data enhances understanding of performance dynamics at multiple levels