SPS Phishing Awareness Initiatives Meeting Notes

Meeting Overview

  • Purpose: Follow-up meeting regarding phishing awareness initiatives at Kings Fork High School.

  • Discussion participant who approached Eric for developing public service announcements (PSAs) related to recent phishing incidents.

Context of the Phishing Incident

  • 451 individuals (students and staff) fell victim to a phishing email during the past week.

  • Understanding of "fall victim": Users clicked on the phishing email link without verified access to their credentials.

  • Example of phishing email details:

    • Advertisement for a job with enticing offer: (2\ hours\ per\ week\ for\ \$500\ or\ 2\ hours\ per\ day\ for\ \$500\ per\ week) sent from a student.

Discussion on Engagement Strategies

  • Issues Identified: Current methods of communication (like PowerPoint presentations) are ineffective in reaching the audience; staff members who received presentations continue to engage with phishing emails.

  • Ideas proposed for creative awareness campaigns:

    • Visual Infographic: A colorful, one to two-page infographic summarizing phishing threats and preventive measures.

    • Note: Infographics may not capture everyone's attention, but can be visually appealing.

    • Attention-Grabbing Video:

    • Start with a persuasive portrayal of benefits (like making money) to engage viewers before revealing phishing risks.

    • Suggestion: Create a humorous approach mirroring infomercials illustrating dangers of engaging with phishing emails in a relatable way.

    • Emphasize direct engagement when introducing the topic instead of traditional warnings (e.g., “don’t click this”).

    • Interactive Presentations:

    • Suggest involving students having fun or competition to lead engagement instead of formal presentations.

    • Example strategy: Use a survey clipboard approach asking users to sign up for “exciting offers” to gain direct contact information.

    • Provide real-life comparisons such as evaluating junk mail to emphasize phishing as the digital equivalent of physical scams.

Suggestions for Content Creation

  • Incorporate skits or reenactments:

    • Develop short comedic skits illustrating phishing scenarios in daily life, raising awareness through relatable situations.

    • Explore ways to incorporate user-generated content to enhance credibility and relatability.

  • Develop Multiple Short Videos:

    • Suggest creating multiple short videos or sketches resembling TikTok or YouTube shorts that communicate critical information and humorously address the phishing topic.

    • Use engaging animated formats or involve students to create segments about safeguarding personal information and recognizing scams.

Collaboration and Roles

  • Treatment Documentation:

    • One participant will draft a treatment explaining how the visual content will unfold, including elements such as resolution and design to ensure clarity and effectiveness in messaging.

  • Workplace Involvement:

    • Engage numerous departments for collaborative brainstorming and scriptwriting to maximize creativity.

    • Involvement with elementary students considered beneficial for broader perspectives.

Next Steps

  • Confirm a future meeting date where all participants can come together to finalize the treatment and brainstorm ideas collectively.

  • Plan to have several video content pieces prepared before the beginning of the school year to establish an ongoing educational series on phishing awareness.