structure
10/12 marker
define the concept
on one hand - point → explain → limitations, it depends on
on the other hand - Point → explain → limitations, it depends on
conclusion - answer question and justify why
4 markers
kn, ½ An, ½ Ap
1.1.1 → The Market
niche market → a smaller market, usually within a large market or industry
mass market → a very large market in which products with mass appeal are targeted